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2 people are interested
Volunteer Google Ads Expert - Task Based
ORGANIZATION: The West End Museum
Please visit the new page to apply.
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2 people are interested
Volunteer Expert - Google Ads
Overview:
We are currently seeking experienced Google Ads experts to volunteer their time and expertise to help us enhance our online visibility and reach a wider audience. As a volunteer, you will play a crucial role in supporting our marketing efforts by optimizing our Google Ads set up in order to launch search campaigns. These campaigns will support The Museum in attracting visitors, promoting events, and raising awareness about our mission and programs. This is a volunteer position and will require around 10 hours/ month.
Responsibilities:
- Account Set up - The Museum has a Google Ads account with drafted campaigns and ad groups. In order to launch our campaigns we need assistance with conversion tracking using the Google Tag installed on our website.
- Google Tag - WEM uses Google Tag manager to manage our Google Tags. The volunteer will have to figure out how to trigger the tag when tracking clicks on specific links/buttons on our website.
- Creating Valid Conversion Actions - In order to launch and run our campaigns we need valid conversion actions to be tracked with our Google Tag. The volunteer expert will assist WEM in creating valid conversion tracking actions.
- Campaign Optimization - Once our campaigns are launched and ads are running, the Volunteer will be responsible for suggesting changes to the campaign to optimize conversions, and maximize reach.
- Keywords and Ad Groups - In order to run the most effective campaigns, keywords and ad groups and audience segmentation must be fine tuned. The Volunteer will be responsible for suggesting tweaks to these elements in order to optimize campaign performance.
Expectations:
- Expertise - We are seeking a volunteer expert for this task because we are not able to troubleshoot the issues ourselves. Therefore, an advanced understanding of Google Ads, Google Tag, Conversions Tracking, and Search Campaigns is required.
- Tasks - The first assignment for the volunteer will be to solve the conversion tracking issue and get campaigns launched. Once that has happened, other Google Ads tasks will be assigned as they arise.
- Commitment - This Volunteer will be expected to assist with Google Ads related issues as needed, as it fits in their schedule. This Volunteer Position does not require set hours but does require timely resolution of issues.
To Apply:
Contact maisie@thewestendmuseum.org with your resume.
Include in your email up to 500 words in response to the following prompts:
- Explain the extent of your Google Ads expertise.
- What makes you qualified to resolve this Google Ads issue and address the Conversion Tracking task?
- Why are you interested in a volunteer position at WEM?
→ Maisie will review your materials and contact you for a phone interview. This call is to get to know you, discuss the next steps, and expectations, and note your availability. After a decision has been made by our staff you will be notified via email.
Join us in preserving the legacy of the West End for generations to come! Apply now to become a Volunteer Google Ads Expert at the West End Museum.
2 More opportunities with The West End Museum
Opportunities
About The West End Museum
Location:
150 Staniford St., (Entrance on Lomasney Way), Boston, MA 02114, US
Mission Statement
The West End Museum is dedicated to telling the story of Boston’s West End neighborhood. The Museum provides a space for past and present residents and the community; educates the public in history and urbanization; and preserves its material history and culture. The Museum seeks to challenge citizens to take an active role in shaping their communities.
Description
About the West End Museum:
We are a Boston neighborhood museum seeking volunteers interested in the history and culture of the City of Boston, its immigrant era, and urban renewal. The Museum is a 501(c)3 charitable non-profit organization dedicated to the collection, preservation, and interpretation of the history and culture of the West End of Boston.
You can expect to find a casual workplace of friendly Volunteers and Staff who are welcoming and eager to engage with the public. A previous knowledge of the neighborhood is not required, but an appreciation of its historical significance is helpful.
The Museum is conveniently located close to the MBTA Science Park/West End Station and North Station. Bowdoin Station is about a 10-minute walk.
Visit www.thewestendmuseum.org for more information.
CAUSE AREAS
WHEN
WHERE
150 Staniford Street - Suite 7Boston, MA 02114
DATE POSTED
March 12, 2024
SKILLS
- Search Engine Optimization (SEO)
- Advertising
- Google Apps
- Analytics
GOOD FOR
N/A
REQUIREMENTS
- Must be at least 18
- This is a task based Volunteer Position and will require up to 10 hours a month. If you are selected to be the volunteer for this position you will be assigned your first task upon notification. New tasks will be assigned once the first task is done.
- This opportunity will not take much of your time, but it will make a large impact in the reach of our organization. Pay attention to the application requirements listed in the description and apply ASAP!