Email and Marketing Lead Volunteer

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Email and Marketing Lead Volunteer Member

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StandUp for Kids - Orange County was launched in 2003 with a single focus: to end the cycle of youth homelessness in our community. We work to provide basic needs, housing, mentoring support, care, and love to at-risk and homeless youth ages 12-24.

The right person for this role will have strong interpersonal skills, be outgoing, self-motivated and have the ability to think outside of the box to improve current processes.

We are seeking a talented and experienced Email Marketing Lead to spearhead our email marketing strategies.

As the Email Marketing Lead, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.

If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our company’s continued growth and success.

Essential Functions

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Create and manage a donor Drip Campaign
• Create Donor Segments with targeted messaging/campaigns
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with donors via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

Qualifications

• Proven work experience as an Email Marketing Manager or Digital Marketing Specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field

• Background check ($18 submission fee)
• StandUp for Kids’ volunteer orientation and required