American Red Cross - Media Relations Volunteer

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** Must Reside in Los Angeles County to participate**

This position supports the Regional Communications and Public Affairs department. Red Cross Media Relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person and online through media channels, websites, social media feeds and other content platforms.
Key Responsibilities

• Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of need to scale up response.
• Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.
• Work with chapter and regional leadership to write and pitch local stories to local media.
• Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc.
• Write and distribute media advisories and press releases.
• Maintain list of subject matter experts to speak with media.
• Maintain media log of queries, interviews and news stories.
• Create and maintain media lists.
• Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management to develop a strategic approach

• Media relations education and/or experience
• Background in Red Cross response (training provided), branding & messaging
• Submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples
• Willingness to comply with current public health and Red Cross policies