National STEM Honor Society Volunteer Social Media Marketing Mentor

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ORGANIZATION: SEASIDE SUSTAINABILITY INC

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The National STEM Honor Society has STEM campaigns on a national and international, targeted basis. Our messages are centered around discussions on STEM inspiration, access, equity, and support in a very graphical way. There are several specific target markets, each with very different characteristics in terms of sending customized, strategic messages employing the correct social media platforms for each target market. Team members manage interacting and engaging with different users by creating brand awareness, gaining leads/sales, developing a voice for the company, and relationships with our followers on our different platforms: Instagram, Twitter, Facebook, LinkedIn, Pinterest, TikTok, and YouTube. Team members create and implement different strategies to help increase engagement on the platforms. Interns and Mentors work closely with digital marketing software, including Hootsuite Pro, and Canva. We specialize in creating appealing digital media for platform sharing, and engaging in an editing/writing process for curated content. Platforms the team manages currently are Instagram, FaceBook, LinkedIn, Pinterest, Twitter, and TikTok. In addition, there are opportunities to learn the skills needed for digital advertising in order to reach STEM educators and organizations across the United States and the world. Team members also work with other teams, including graphics, web, video production, and email sending to centralize a sales strategy that reaches potential customers.

SKILLS REQUIRED: Applicants with experience in social media management, posting, and highly developed writing skills, basic knowledge on social media platforms, self-motivated

  1. Content: As a core component of the Marketing & Social Media Department, the National STEM Honor Society content and content management team focuses on both collecting and sharing content of other creators and producing original content to be shared on our platforms. Mapping and strategizing content is a key part of identifying and catering to target market audiences, and forming valuable relationships with our customers. Team members will share and create platform or persona-specific content for Facebook, Instagram, Twitter, Linkedin, TikTok, and Pinterest, managing posts via the Hootsuite platform. SKILLS REQUIRED: Applicants should have familiarity with the above social media platforms and a broad knowledge of social media/marketing advertising strategies. Those with experience in building up personal or company social media profiles is a plus!
  2. Graphic Design: As a team/division of the Marketing & Social Media Department, National STEM Honor Society graphics team focuses on creating visually appealing banners, icons, boards, postings and blog graphics. Creative graphics experience is essential in working to expand our branding in all communication platforms including social media, website, PR, email sales and e-commerce. Inspirational visual content is critical to drive engagement and clicks on social media and the focus is on creating compelling visual assets for every campaign to engage our prospects on an emotional and value added basis. SKILLS REQUIRED: Candidates should have experience in graphic design. Experience in Canva is highly preferred as NSTEM has settled on this as our standard. Experience with Adobe Creative Suite is a plus!
  3. Interactions: Team members manage interacting and engaging with different users by creating brand awareness, gaining leads/sales, developing a voice for the company, and relationships with our followers on our different platforms: Instagram, Twitter, Facebook, LinkedIn, Pinterest, TikTok, and YouTube. Mentors and interns research, create and implement different strategies to help increase engagement on the different platforms. They also work closely with the analytics team to determine strategies to help our platform’s engagement increase. SKILLS REQUIRED: Applicants with experience in social media platforms, basic knowledge on the social media platforms, highly developed writing skills, and self-motivation.
  4. Content Management: This team is essential to the organization and execution of many of the components of the Social Media Department. Through the management of the Department’s Trello Board, team members serve as a bridge between the other teams within social media, connecting graphics, content, and interactions into a streamlined system. Members of the content management team are responsible for scheduling and posting the social media content created by other social media teams on Hootsuite. SKILLS REQUIRED: Applicants with strong organization, time management, and attention to detail. Given that Content Management members need to publish many social media posts before they are scheduled to be released, being punctual and keeping up with deadlines is crucial for this position. Experience with Trello and Hootsuite is a plus!

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About SEASIDE SUSTAINABILITY INC

Location:

127 Eastern Ave #236, Gloucester, MA 01930, US

Mission Statement

Seaside Sustainability’s mission is to protect and restore our oceans by educating people of all ages about the critical issues that threaten our environment; promoting best practices for sustainability; and inspiring meaningful advocacy and hands-on action. Seaside works with schools, cities and towns, environmental groups, technology companies, and individuals. Together, we strive to ensure the healthy future of oceans, rivers, wetlands, and estuaries around the world.

Description

Seaside Sustainability is a non-profit organization dedicated to ocean sustainability and education through action. We believe that the well-being of our environment, our communities, and our economies are inextricably linked.

Based in coastal Gloucester, Massachusetts, our initiatives include facilitating ocean-cleaning blue technologies; advocating for single-use plastics ban; mitigating invasive species; developing Green Scholars, an award winning education curriculum; and offering wide-ranging education programs.

Working with teams of volunteers and interns across the globe, we promote the mindsets and behaviors that will reduce harmful human impact on the planet.

CAUSE AREAS

Education & Literacy
Education & Literacy

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Graphic Design
  • Content Management Systems

GOOD FOR

  • Kids
  • Teens

REQUIREMENTS

  • Must be at least 21
  • 9 months minimum
  • How to apply: - Click the link below that will direct you to NSTEM's website and fill out our application. - Select the "Social Media Marketing: Content, Graphic Design..." box https://nstem.org/mentors-at-nstem/mentorship-application/

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