Social Media Manager

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OurPath provides Straight Partners and Partners of Trans People with resources to cope constructively with the life-changing experience of disclosure or discovery. We provide a safe space for them to explore their own path toward a new normal. We help them navigate the challenges of rebuilding their identity, integrity and value systems post-discovery or disclosure. We do this by providing individual and peer group support, a podcast, blog, and other online resources. We also reach out to the public and build bridges with organizations that promote LGBT+ equality to raise awareness about the Straight Partner experience.

We are a global organization with Staff Members providing resources in the 50 States, Canada, the UK, Australia, South America and the Far East.

Responsibilities:

Strategy

• Design and implement a social media strategy aligned with the organization’s messaging and client engagement goals.
• Set specific objectives (audience reach) and report on objectives met.
• Observe and protect OurPath’s reputation.

Operations/Coordination

• Generate, edit, and publish engaging content at regular intervals and on schedule:
  • Original text
  • Photos
  • News
  • Blog posts
  • Press Releases
  • Fundraiser announcements
  • Podcasts
  • Newsletters
• Collaborates with Marketing Manager, SEO Manager, Director - Communications, Executive Director, Director - Development and Graphics Designer to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor/moderate comments on various platforms.
• Oversea social media account design (Facebook, Twitter profile, Instagram, LinkedIn, etc.).

Development

• Suggest and implement new features to develop awareness of the organization beyond our borders, get our message out to the community at large

OurPath, Inc (OP) prohibits unlawful discrimination, harassment, and retaliation by any supervisor, manager, coworker, and/or any third party (contractor, alumnus, visitor, etc.) that come into contact with our employees.

Discrimination: It is the policy of OP to provide all current and prospective employees with equal opportunity in employment without discrimination on the basis of race, color, creed, national origin, ancestry, religion, disability, medical condition (including pregnancy, child birth, and AIDS status), genetic information, height, weight, age, marital status, gender, sex, sexual orientation, gender expression, gender identity, military and veteran status, or any other protected class established under applicable law.

We're committed to building a diverse leadership team, members of underrepresented groups are strongly encouraged to apply.