Online Marketing Specialist

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Are you skilled in managing digital advertising campaigns using Meta Business Suite and have a passion for helping the neurodivergent community? If so, this volunteer opportunity is for you! We are Dreamzilla, a 501(c)(3) nonprofit organization dedicated to helping neurodivergent individuals pursue their passions, cultivate their talents, and be their biggest, baddest selves. Learn more about us and our mission on our website at https://dreamzilla.org

Duties:

• Manage ads and campaigns on Instagram and Facebook using Meta Business Suite
• Competitive analysis to inform strategies and determine objectives
• Optimize ads and campaigns with A/B testing
• Measure, analyze and recap results to showcase efficacy of ads and campaigns
• Recommend future optimizations
• Partner with Advertising Agency to leverage/integrate Google Ad Grant campaigns

Campaign Goals:

• Increase awareness of Dreamzilla and our mission
• Increase follower count on social media accounts
• Inspire audience to take action on scholarship applications and/or event bookings
• Drive traffic to donate to our cause and/or make purchases in our online store

As the organization grows, we may expand our advertising efforts to other networks such as LinkedIn, TikTok, Twitter or YouTube.

Potential to convert to a paid position as organization grows.