Digital Marketing Director

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Responsibilities

• You'll work closely with our Founder, acting as the lead for any digital marketing activities
• Develop and implement digital marketing strategies to promote the organization's programs and activities, with a focus on raising donations, getting new fosters and rescues signed up to use our platform and recruiting volunteers to join our team
• Manage the organization's social media accounts, including content creation, community management and paid social media campaigns
• Develop and implement email marketing campaigns to promote the organization's programs and activities
• Create and manage digital advertising campaigns, including search engine marketing, display advertising and retargeting campaigns
• Ensure that our website is optimized for search engines and is user-friendly
• Analyze and report on the performance of digital marketing campaigns, using tools such as Google Analytics, social media analytics and email marketing metrics
• Stay up-to-date with the latest digital marketing trends, tools, and techniques, and make recommendations to improve the organization's digital marketing activities
• Recruit and manage a team of volunteers to assist with digital marketing activities

• You're tech savvy, self-motivated and impact driven
• You’re detail oriented, leaving those you work with feeling confident that any task you take on will be done well, delivered on time and completed with little supervision
• Proven experience in digital marketing, with a minimum of 3 years in a similar role
• Experience managing people
• Strong knowledge of social media platforms, email marketing, digital advertising and search engine optimization (SEO)
• Experience with Google Analytics and other digital marketing analytics tools
• Excellent written and verbal communication skills
• Strong organizational and project management skills
• Passion for animal welfare and a commitment to the organization's mission