DevMarComm Director

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Job Function (duties and responsibilities):
We are looking for a person to manage the North Alabama Zoological Society’s fundraising,
marketing, and public relation department.

Development, Marketing and Communications (DevMarComm) Department Director’s
responsibilities include tracking and analyzing the performance of campaigns, ensuring that
all marketing and communication material is in line with our brand identity, and enhancing a
favorable image of our company with employees, potential candidates, clients, potential
customers, influencers and the public. As a member of the senior management team, the
director will be involved in budgets, strategic planning, evaluation, and professional
development initiatives. The director will be responsible over a group of volunteer specialist
assigned to very specific roles relating to fundraising, PR, and marketing. The director
needs to understand and be able to perform those roles in order to mentor the specialist
and operate on a big picture level. As the department grows, the director will be responsible to
work with team managers for identifying suitable candidates and mentoring them. The
expectation is about 6+ hours a week.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide
range of online and offline marketing channels and public relations events.
● Develop strategies and tactics to get the word out about our society and drive
qualified traffic to our front door
● Deploy successful marketing, development, and public relations campaigns with the
associated department teams
● Experiment with a variety of organic and paid acquisition channels like content
creation, content curation, pay per click campaigns, event management, publicity,
social media, lead generation campaigns, copywriting, performance analysis
● Produce valuable and engaging content for our website and blog that attracts and
converts our target groups
● Build strategic relationships and partner with key industry players, agencies and
vendors
● Measure and report on the performance of campaigns, gain insight and assess
against goals
● Plan and budget for DevMarComm events, programs, and initiatives
● Design and review the online content in media announcements and media kits
● Develop and implement Development, PR, Marketing, and Branding policies and
procedures with the associated team managers


The North Alabama Zoological Society (NALZS) is volunteer-run, and this is a volunteer
position. There is an understanding from the organization that the selected volunteer will be
using their own free time to accomplish the tasks of this position and their ability to commit time
will vary. The candidate can expect the minimum commitment to be 1-2 hours per week or 6
hours per month and the expectation of follow-through on the tasks the volunteer has agreed to
perform in the time agreed upon. There is a potential that this position could be a paid position.
If the candidate is successful in procuring enough funds to support a paid position, this position
would move from a volunteer role to paid position of a type yet to be determined (i.e., contracted
consultant or NALZS employee).


Education/Experience:
● BSc/BA in Marketing, Communications, Journalism, or relevant field from a four-year
accredited college or university strongly preferred.
● A proven track record of successful fundraising, PR, and/or marketing campaigns
Skills Required:
● Aptitude in presentation and public speaking
● Proven experience in identifying target audiences and in creatively devising and
leading across channels marketing campaigns that engage, educate and motivate
● Numerically literate, comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets
● A sense of aesthetics and a love for great copy and witty communication
● Up to date with the latest trends and best practices in online marketing and
measurement
● Working knowledge of website management tools
● Excellent communication and teamwork skills
● Ability to generate creative ideas
● Attention to detail and outstanding organizational skills
● Good time-management skills