Lead Blogger

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Position Overview

This position aims to create awareness in the community of the work Humane Action Pittsburgh (HAP) is doing by generating engaging, original content for our web site. The Lead Blogger will develop and organize interesting posts that will appeal to our target audience and promote the blog using social media, direct email, and other methods to alert and expand our supporters.

Purpose of the Position

• Communicate important work being done by HAP to members and supporters, both current and potential
• Organize team of bloggers
• Optimize SEO for the website
• Educate the public on HAP campaigns
• Assist in growing HAP membership and support

Duties and Responsibilities

• Assist in generating, researching, and pitching ideas for posts
• Write, edit, publish, and promote content
• Submit calendar of bi-monthly blogs to supervisors for approval at least one month in advance
• Coordinate with blogging team
• Promote new posts using advertisements, emails, social media, and other methods to alert and attract new readers. (Costs incurred by HAP must be discussed beforehand.)
• Advocate and educate the public about the work done by HAP
• Maximize site traffic by utilizing Search Engine Optimization keywords
• Invite other bloggers, experts, or other notable guests to contribute content (as mutually agreed upon by supervisors)
• Monitor responses to posts via the website, social media, or other platforms to better understand the audience
• Stay current on possible opportunities to attract new readers or create stronger, more engaging content

Training Requirements

Training on HAP’s values, policies, campaigns and core values.

Skills and Qualifications

• Creative, adaptable, and analytical
• All writings and communication must be professional and nonpartisan
• Attention to detail
• Able to manage small team of volunteers
• Excellent writing skills with a unique voice
• Exceptional research and communication skills
• Strong understanding of the target audience and industry trends
• Proficiency with computers, especially content management software, social media platforms, MS Office, and SEO keywords, basic understanding of HTML
• Ability to sit and type for extended periods

Time Commitment Required

Approximately 2 - 3 hours per week. Blogs should be released approximately bi-monthly.

Monthly one-hour, virtual leadership meetings

Bimonthly one-hour, virtual communications team meetings

Location

Since the pandemic, most HAP meetings take place via Zoom. However, occasional in person meetings may be required.

Benefits to the Volunteer

• Know you are key to making a difference in the betterment of animals by educating the

community on important animal-related issues

• Take your passion for animal protection and put it into action
• Be a valued HAP team member
• Build your volunteer resume and develop research, communication, and writing skills

Supervisor

Natalie Ahwesh, Executive Director

Shannon Dickerson, Director of Operations

What Volunteers Can Expect From HAP

HAP greatly values the volunteers who generously donate their time to making our community humane for animals. You can expect that leadership will treat you with respect and appreciate your contribution and input. Volunteers are the lifeblood of

HAP, which is the most effective animal protection education and policy organization in the region.