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Volunteer Director of Marketing (remote)

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ORGANIZATION: Women of Color on the Move

Volunteer Directors of Marketing (remote)

What You Will Do

  • Build and lead the marketing organization responsible for project management of all related functions
  • Responsible for operations of marketing functions: Branding, Communications & P.R., Graphic Design, Social Media, Digital, Advertising, Growth & Awareness, Copy, and Merchandise, and google ads
  • Central role between all teams to make sure product/packaging design, compliance, production, go-to-market campaigns and performance tracking are implemented and complete
  • Drive clear and concise brand and product value proposition and communication with customers
  • Support annual operating plan and long-term strategic planning, brand calendars, including budget and performance reporting
  • Lead market research for consumer and industry insights to design and support brand initiatives
  • Field Marketing: Events, Collateral, Experiential/In-store Events, Demos/Sell-through, Retail Co-Marketing, Seasonal drive periods, POS data, Syndicated data.
  • Brand Marketing: social media, Community building, Content creation, Event strategy, Email/text-based Marketing and Loyalty Programs, Agency Liaisons, Campaigns
  • Partnership/Licensing/Co-Branding: Own the strategy and close deals in this space including influencers

What We Are Looking For
PROFESSIONAL QUALIFICATIONS
This role is focused on delivering projects and results. The ideal candidate will bring rigorous operational execution along with creative, branding, and strategic thinking. Additional qualifications include:

  • 2 years of experience in growth and field marketing roles for a consumer brand, lifestyle premium categories preferred, but not required.
  • Great commercial acumen and proven track record of success translating brand and strategy positioning into tactical marketing plans
  • Experience working with retailers to negotiate, develop and launch programs
  • Ability to interpret marketing vision and drive value adding insights
  • Successful track record creating best-in-class, digital marketing capabilities and programs to drive brand affinity.
  • Ability to innovate, develop and execute against all product initiatives.
  • Proven ability to work cross functionally to deliver results.
  • Strong Data Analysis Skills / be able to draw conclusions and make recommendations.

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About Women of Color on the Move

Location:

7902 Gerber Road # 259, Sacramento, CA 95828, US

Mission Statement

Women of Color On The Move is committed to helping women succeed and soar in their many responsibilities to themselves, their families and their community.

Description

We are lucky to live in a diverse community. However, even though every person is unique and valuable, we often see members of our community put down for their most inherent traits. We strive to recognize these qualities and value them for what they are: wonderful.

Specifically, women of color are often told to back down and blend in. We say to stand tall and be outstanding. Be your marvelous self and show the world how great you are. Your race, gender and other traits are things to celebrate and be proud of. Never listen to anyone who wants to degrade you for them.

We seek solutions to our nation’s health and economic crisis’ proactively and in real time.

We seek to engage women as informed and active agents in the political arena to affect legislation, policy and our lives.

We aspire to make our voices resonant, respected and effective as we speak to the challenges that confront us individually and collectively.

We pledge to share information to be knowledgeable advocates, and to embrace each other in our myriad journey of growth and self-improvement

CAUSE AREAS

Arts & Culture
Children & Youth
Community
Arts & Culture, Children & Youth, Community

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Brand Development & Messaging
  • Interactive/Social Media/SEO
  • Graphic Design / Print
  • Advertising
  • Copy Writing / Copy Editing
  • Content Management Systems

GOOD FOR

  • Kids
  • Teens
  • People 55+
  • Public Groups

REQUIREMENTS

  • Driver's License Needed
  • Background Check
  • Must be at least 18
  • Orientation or Training
  • Open
  • See job posting

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