Social Media Analytics Manager

Save to Favorites

The Social Media Analytics Manager will directly connect with the Social Media Team Project Manager. The expectations of this role is to determine appropriate metrics for tracking TogetherWell’s social media presence, perform regular analysis of data using TogetherWell’s platform aggregator, while also creating key takeaways from the data to optimize TogetherWell’s social media presence online.

Principal Responsibilities:

• Identify key metrics to be used for regular and also longer term measures of TogetherWell’s social media strategic priorities
• Perform analysis on metric data using social media aggregator platform and report out on a regular basis during Social Media Team meetings, and to other stakeholders as needed
• Report on audience growth, content performance, and engagement in partnership with the Social Media Strategist to optimize content and social strategy
• Organize metrics, analysis, and any requested analytics deliverables into clear reports for ease of utilization for periodic report-outs and/or by other stakeholders

About You:

• Experience working, tracking, and analysis for social media as an integral part of past/current role(s)
• Has the ability to work independently and on a team and the ability to prioritize multiple tasks in a fast-paced, deadline-driven environment
• Innovative self-starter
• Strong analysis skills with the ability to deduce next steps/key takeaways from data
• Comfortable adapting to the different needs of TogetherWell social media priorities and how analytics can be best utilized to support those priorities

Essential functions of the role include:

• While performing the duties of this job, the employee may also frequently be required to communicate using the telephone, email, and in person with stakeholders