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Volunteer Product Marketing manager

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ORGANIZATION: Women of Color on the Move

Women of Color on The Move is looking for a Volunteer Product Marketing Manager. WOCOTM is looking for a candidate who has a deep knowledge of and a passion for the digital media landscape. The candidate should have a clear understanding of the full marketing funnel, from acquisition all the way through to lifecycle and retention touchpoints. They should be knowledgeable about designing experiments and deriving insights from data with the ultimate goal of growing an engaged audience, using some skills in social media. This Manager will be working across a broad of volunteer teams, consolidating and distilling priorities into overarching marketing strategies by understanding Women of Color on The Move goals, storytelling, mentorship, future me and code of America.

Responsibilities

  • Implement & execute strategic marketing roadmap that drives user acquisition, conversion, and engagement
  • Drive planning and execution marketing landing page strategy
  • Partner closely with regional volunteer teams to bring relevant, audience insight driven strategies to life across localized touchpoints
  • Identify key growth areas, feature prioritization, user experience, and marketing strategy
  • Define WOCOTM to measure campaign and viewership performance as well as forecast across subscriber types to inform accurate and relevant creative and title merchandising planning
  • Partner with Analytics teams to ensure relevant and consistent reporting structures in place to continually optimize performance WOCOTM
  • Analyze research and customer care insights to identify user pain points and develop strategies for optimization
  • Ideate, test, and iterate on new conversion tactics across paid, organic, owned, and emerging platforms, driving tactical execution
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Comfortable working in a cross-collaborative, fast-paced, and dynamic working environment, supporting new products/businesses

Basic Qualifications

  • 2 years of Marketing experience with a basic understanding of Product and Development workflows, preferably with experience in subscription based streaming services
  • Experience with Content Management Systems a plus but not required
  • Experience working with Microsoft Teams
  • Understanding of creative strategy and experience working directly with Creative teams to execute acquisition and engagement-driving marketing materials
  • Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
  • Collaborative leaders comfortable with complex, cross-functional projects across teams, promotions, and leagues
  • Ability to simplify and translate product requirements into marketing requirements, and vice versa
  • Created a full funnel marketing, digital media Women of Color On The Move and attribution.
  • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
  • Balance of creative and analytical thinking

Preferred Qualifications

  • Proven track record of delivering growth from multiple digital marketing sources and executing key analyses with minimal supervision.
  • Experience driving cross-functional team alignment and strategic planning
  • Experience coordinating marketing assets and approvals
  • A self-starter capable of working independently, but also as part of a team
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Passion for digital media and entertainment space

Required Education

  • Bachelor's degree recommended

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About Women of Color on the Move

Location:

7902 Gerber Road # 259, Sacramento, CA 95828, US

Mission Statement

Women of Color On The Move is committed to helping women succeed and soar in their many responsibilities to themselves, their families and their community.

Description

We are lucky to live in a diverse community. However, even though every person is unique and valuable, we often see members of our community put down for their most inherent traits. We strive to recognize these qualities and value them for what they are: wonderful.

Specifically, women of color are often told to back down and blend in. We say to stand tall and be outstanding. Be your marvelous self and show the world how great you are. Your race, gender and other traits are things to celebrate and be proud of. Never listen to anyone who wants to degrade you for them.

We seek solutions to our nation’s health and economic crisis’ proactively and in real time.

We seek to engage women as informed and active agents in the political arena to affect legislation, policy and our lives.

We aspire to make our voices resonant, respected and effective as we speak to the challenges that confront us individually and collectively.

We pledge to share information to be knowledgeable advocates, and to embrace each other in our myriad journey of growth and self-improvement

CAUSE AREAS

Community
Media & Broadcasting
Women
Community, Media & Broadcasting, Women

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Technical Writing
  • Advertising
  • Social Media / Blogging

GOOD FOR

  • Public Groups

REQUIREMENTS

  • Driver's License Needed
  • Background Check
  • Must be at least 18
  • Orientation or Training
  • Able to brand develop and market, social media and technical writing
  • n/a

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