Grassroots Marketing- CT

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Grassroots Marketing Volunteer

Reports to: Marketing & Development Manager

Description: A Grassroots Marketing Volunteer is key to spreading the word about Louie’s Legacy Animal Rescue, adoption, volunteering, fostering, donating, events, following social platforms, and more throughout the community. This position is crucial to how we spread the word of these opportunities for support in the areas in which we can have the most impact by telling others about our mission, vision and increasing our exposure and brand recognition.

Responsibilities:

• Serve as a brand ambassador for Louie’s Legacy and present yourself in a polite and professional manner.
• Confidently communicate the mission and vision of the rescue and express its importance.
• Promote volunteering, adopting and fostering with Louie’s Legacy. All applications can be found on our website - https://www.louieslegacy.org
• Promote any/all current opportunities for donations (including medical cases, Legacy Circle, one-time donations, etc.).
• Effectively distribute marketing collateral such as business cards, flyers, brochures, etc.
• Communicate effectively with the public and answer any questions that arise to the best of your ability.
• Be an expert on the current marketing calendar and promote upcoming events to the public.
• Keep a log of the locations visited as well as any necessary contact information to allow for future follow-up.
• Keep in constant communication with the Marketing & Development manager when marketing supplies and collateral are getting low.
• Attend any free local events that you deem necessary to pass out collateral, and communicate with the Marketing & Development Manager if there are new events Louie’s Legacy should consider attending.

Qualifications: Are you?

• A positive and professional teammate?
• An animal lover, committed to saving the lives of animals in need?
• An equally good people-person?
• Willing to learn about animal behavior and a variety of situations an adopter may encounter?
• An excellent communicator?
• Cool under pressure, able to calmly navigate high pressure situations?
• Able to engage in discussions with others about commitments.
• Extremely organized?
• Willing to gain a deep understanding of the adoption process?
• We prefer that you foster and/or adopt with our rescue.
• Willing to maintain open, honest, and frequent communications.

If this sounds like you, please help Louie’s Legacy achieve our Vision to help rescue more animals, more efficiently, by working in a positive, professional and collaborative way with our community.

Important note - All Louie’s Legacy volunteers with access to internal communications, financial information, or personally identifying information must also:

• be over 18 years old.
• Commit to demonstrating the values outlined in our Organizational Cultural Agreement.
• Sign a Non-Disclosure Agreement in order to maintain a safe and responsible relationship with our volunteers, donors, fosters, and adopters.