Digital Marketing Manager

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ORGANIZATION: Caim

We're a new nonprofit that's launching a tech platform that empowers animal rescue advocates to move animals from overcrowded, high kill places to areas where they're more likely to be adopted. We've recently received 501c3 status and are now building out the platform with the aim of a beta launch by end of 2022. There will be a heavy focus on marketing for the rest of this year in order to prepare for Giving Tuesday and end of year giving. This is a great opportunity to get early startup experience while helping to save the lives of animals across the country. We’re open to volunteers based anywhere, however we would expect that you can join scheduled calls based on US - Mountain time zone (MST/MDT).

Responsibilities
- You will be responsible for managing the company website - you must be comfortable working with Webflow (or a quick learner who's committed to getting up to speed with how to use it)
- You will be responsible for setting up, running and analyzing CRM campaigns using MailChimp, working closely with the Comms & Marketing Manager to optimize
- You will work closely with the Marcoms Manager to address customer queries via the website
- You will work closely with the Marcoms Manager to develop digital marketing campaigns to drive brand awareness

Skills / Experience
- You're tech savvy, self-motivated and impact driven
- Comfortable using WebFlow and MailChimp (or quick learner who's willing to get yourself up to speed with both tools)
- Experience using Google Analytics and Google Tag Manager
- Experience in email marketing
- Experience in SEO, SEM, programmatic and CRM Marketing

More opportunities with Caim

No additional volunteer opportunities at this time.

About Caim

Location:

1800 Wazee, Suite 300​, Denver, CO 80202, US

Mission Statement

Caim's mission is to help the US become a no-kill nation.

Description

Caim is a 501(c)(3) charity that uses technology to help animal rescues save more lives.

Our mission is to help the US become a no-kill nation. We do this by helping the 14,000+ shelters and rescues that exist across the US to find new fosters and operate more efficiently. Our platform is free to use and allows people to easily browse animals who need a foster home across different rescues. Once they find an animal they want to foster, we connect them with rescues in their area and provide resources to help them feel more supported on their fostering journey.

We’re a small, volunteer run organization with BIG goals. We’re looking for experienced and committed people to join our team. All of our positions are volunteer (unpaid) and can be done from anywhere. Nearly all internal communication is via Slack and most volunteers work independently when their schedule allows. We aren’t a call heavy organization, but most roles require a weekly or fortnightly one-to-one call with their manager, which is scheduled during PST working hours.

CAUSE AREAS

Animals
Computers & Technology
Animals, Computers & Technology

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Interactive/Social Media/SEO
  • Marketing Analytics
  • Web Design / UX

GOOD FOR

N/A

REQUIREMENTS

  • We're focused on the tasks being accomplished rather than a minimum time commitment. If you can get the work done in 10 hours / week, great. If the tasks take you longer than we'd expect you to commit to finishing the tasks.

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