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Content Strategist, Volunteer

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Recruiting Organization: Canadian Pet Cancer Foundation

Job description

Content Strategist, Volunteer

About the Pet Cancer Foundation

The Pet Cancer Foundation’s vision is to increase the life expectancy and improve the quality of life of pets diagnosed with cancer. Estimates suggest that 12M dogs and cats are developing cancer every year, roughly 6x the number of humans getting cancer yearly within North America.

We need to do more for our furry friends, and we're building a large team of distributed, animal-loving passionate volunteers to help them and their families. Our team requires skilled and talented communications professionals to lead our content development teams, which create relevant and engaging content that increases awareness, informs, and educates our communities about pet cancer. That's where and how you can help us.

About the position

The Content Strategist is responsible for communicating the Pet Cancer Foundation story through compelling written and visual content across an assigned online community. The Strategist is the leader of their channel team, directing them to produce relevant and engaging content, using all forms of media including written copy, video, still and motion graphics, and selective illustrated works. The Content Strategist will develop and implement a channel content strategy that works complimentarily with our other social channels, while driving engagement and growth, and ensuring that our content is representative of the organization’s direction, voice, and standards. The Strategist will work collaboratively with key stakeholders across the Foundation to incorporate PCF initiatives and campaigns into content being produced for our communities.

Please note that we have not used the term "social media" for our channels, and that our use of Facebook, Twitter, LinkedIn, and Instagram are much different than other organizations. Those interested in this role should apply with a mindset that embraces taking a different approach that serves our distinct vision and mission.

Duties and Responsibilities

  • Leads strategic content planning for an assigned community (social media channel) to enable PCF’s short, medium, and long-term objectives of supporting pet owners through the sharing of credible health information and awareness initiatives that lead to the improved education of pet owners on animal cancer-related topics.
  • Develops and manages a monthly strategic plan for their assigned channel, while working collaboratively with peers, and cross-functionally with relevant stakeholders to understand and include PCF organizational objectives in their content plans.
  • Leads their channel Senior Assignment Editor and Senior Graphic Designer to develop monthly content calendars/schedules that execute the approved monthly strategic plan, while satisfying corporate objectives for their assigned channel.
  • Leads their team of writers, editors, generalists, and administrative support, in the execution of the strategies developed.
  • Guides and mentors, their senior team leaders in their roles leading and coaching the team of writing and editors.
  • Consults with team member responsible for analytics, as part of a continual evaluation of content and strategy to ensure growth and engagement, while ensuring that our content is relevant, engaging and contains value for our community.

About You:

You are well-versed in targeted content creation and have an in-depth understanding of what it takes to generate content for a difficult subject like cancer. Your career in communications, public relations or journalism has provided the depth of character that comes from compassionately listening and telling the stories of others. At your core, you are a storyteller, and have experience in leading other passionate creators. The Pet Cancer Foundation is an organization that provides education and awareness on a very sensitive topic and the incumbent will understand that the content being published by our organization needs to be created within its core principles and in its distinct voice. You have:

  • 3-5 years’ experience in a similar role or capacity as a communications professional, editor, assignment editor, or senior editor
  • A Diploma or bachelor’s degree in communications, public relations, journalism, or a related field.
  • Excellent leadership, organizational and analytical skills
  • Excellent oral communication skills
  • Experience creating and editing emotionally challenging content for diverse audiences
  • A professional portfolio of work that showcases the above
  • Experience in leading teams is important
  • Experience in project management would be an asset

What we provide you with

This is an amazing role for anyone who is looking to either go into private or non-profit sectors. You will develop excellent networking and strategy skills and will continue to keep current knowledge of the latest industry trends and developments.


  • All positions in the organization are volunteer currently.
  • This position is virtual and can be completed from anywhere in Canada or the United States.
  • The time commitment is approximately 6-8 hours per week.
  • Some projects are deadline dependent and may require more hours from time to time, flexibility is a must.
  • Visit our new website in beta-release at to learn more regarding the organization.

Job Type: Part-time

Application Question(s):

  • We are experiencing higher than 70% of applicants who state they missed seeing the volunteer nature of the role in the posting above. Please leave us a short acknowledgement that you are aware of the volunteer nature of the role to allow us to properly consider your application. Thank you!


  • Bachelor's (Preferred)


  • Communications: 5 years (Preferred)
  • Content strategy: 3 years (Preferred)
  • Team management: 3 years (Preferred)

Work Location: Remote

Stipend ProvidedFalse

Training ProvidedFalse

Housing AvailableFalse

Language/Cultral Support AvailableFalse

Wheelchair AccessibleFalse

Fee RequiredFalse

Fee Amount: None

This opportunity is recurring

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389 5th Ave, 9th Floor, New York, NY 11109, US

Mission Statement

To bridge the gap between intention and action in order to bring about social impact.


Idealist is a leading online global resource for finding jobs in the nonprofit sector, as well as volunteer opportunities and graduate school programs for social impact.


Computers & Technology
Health & Medicine
Animals, Computers & Technology, Health & Medicine


We'll work with your schedule.


1285 West BroadwaySuite 600Vancouver, BC V6H 1G7Canada







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