Marketing Communications Strategy and Execution

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Communications Director
Goals/Objectives:
● Increase awareness of Odyssey throughout targeted geographies in Northern California
● Plans type, frequency and audience of communication by providing a marketing plan for each
year
● Measures the return on investment on communication channels or events.
Charter for Role:
Centralized role that implements, monitors and evaluates marketing communication strategies that
promote positive exposure of the association or specific geographies. Use promotions and public
relations as a way to create general awareness of Odyssey through the Northern California association.
Work with all forms of media, including digital campaigns, print materials, social media, and audio and
video. They might also be involved with internal association communications.
Cross functional interactions:
● Works collaboratively with the Membership/Outreach Director to create content targeted for
parents, principals school administrators and PTAs
● Works with the Events coordinator to establish several geographically diverse locations for
Odyssey Awareness Nights to provide a condensed version of the Odyssey Experience
● Works in conjunction with Technology Director to utilize the existing technology to its full extent
and requests additional solutions if necessary
Tasks of the Marketing Communications Leadership role:
Strategy
● Create and preserve the association brand identity
● Makes sure all association materials have consistent and positive messaging and branding
● Conducting quality control on all communications
● Identify key conferences or events where our our presence would increase Odyssey awareness
in Northern California
● Develop an marketing plan that reflect the timing of the school and PTA calendar as well as the
timing of our association events
● Develop successful strategies and campaigns that attract new memberships and keep current
memberships
● Exploit parents’ access to school newsletters to create OM awareness
● Use HQ branding and messaging as appropriate for given year
Execution
● Maintains the association website including methods to deliver messages, ease of navigation,
and clarity of information; ensures that all content is current and relevant.
● Oversees use of social media or other online platforms
● Examines the benefit of with search engine marketing to increase the public’s awareness
● Provides consistent and timely communication to association board and supporting roles
● Assists others by developing and standardized look and feel for presentation and letters
● Provides suggestions concerning graphics, clarity, and distribution for communications from the
organization
Jobs to be Done (Time_boxed Tasks in support of this position)
● Website design
● Copy editor
Content (will be used to facilitate consistent messaging by membership team with members)