Marketing Lead for Relay for Life of West Valley AZ

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We are searching for a Marketing Lead for the American Cancer Society’s Relay for Life of West Valley. Relay for Life is a fun-filled, volunteer driven event that mobilizes communities throughout the country to celebrate survivors, remember loves ones and fight back against a disease that takes too much.

The Marketing Lead creates, develops, and implements marketing and publicity to raise awareness of the Relay for Life event.

Individuals in this role will be able to coordinate, prepare, and implement a publicity and marketing strategy. Additionally, they will be familiar with or willing to learn how to utilize the resources and tools available to promote and market the event.

Specific Tasks Include:

• Assist Online/Social Media Lead in cultivating relationships with contacts in media outlets and other promotional organizations.
• Plan and implement strategies for even promotion, marketing materials, and resources
• Assist Online/Social Media Lead in messaging for online promotion
• Provide opportunities for Event Leadership Team, Team Captains, participants, and volunteers to share their stories
• Develop relationships with business contacts and other supporters to promote the Relay for Life event and Event Leadership Team efforts
• Works with Staff Partner to ensure all marketing materials are available for the Event Leadership Team and teams in a timely manner
• Attends monthly Event Leadership Team meetings to discuss goals and progress