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The SF Market Marketing Committee

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ORGANIZATION: The SF Market

Market logo

Committee Member Position Description & Expectations

About The SF Market
The SF Market makes things grow - for farmers, distributors, wholesalers, retailers, restaurants, and communities. Located in the heart of San Francisco’s Bayview Hunters Point neighborhood, it is home to 26 merchants that together offer the widest variety of fresh produce available to food businesses across Northern California. The SF Market is a hub that provides the critical infrastructure, programs, and relationships to help the food ecosystem and the communities it supports thrive.

The SF Market is San Francisco’s original-and only-wholesale produce market. As a pillar of the Bay Area’s food economy and a non-profit social enterprise, we create jobs for over 500 people and foster efficiency, diversity, and innovation. The Market moves millions of pounds of fresh produce through the Bay Area, occupies 485,000 sq. ft. of food-focused warehouse and logistics space, and is currently engaged in a multi-decade reinvestment plan to upgrade facilities to support new food businesses and an engaged community. The SF Market’s focus on growth extends to the entire food system - with programs directed toward food recovery and community impact. Learn more at www.thesfmarket.org.

Work of the Committee
The Marketing Committee is comprised of our volunteers, merchants, members of the Board of Directors and The SF Market’s Marketing and Communications Team. The role of the Marketing Committee, in collaboration with The SF Market staff, is to raise the profile and visibility of The SF Market. The function of marketing will achieve this through high-level strategic planning, key marketing initiatives and goal tracking. The SF Market is in the midst of a multiyear launch of the organization’s marketing strategy. This is an exciting time to join a San Francisco institution and help shape the organization’s vision for the future. The Marketing Committee’s work for 2022 includes:

  1. Developing, testing, and implementing new marketing strategies
  2. Making recommendations about potential goals, strategy, approach and creative ideas for marketing, branding, and communications
  3. Recommending action plans for implementation to the Board related to marketing, branding, and communications
  4. Providing key input into the formulation of The SF Market’s 2023 - 2026 Strategic Plan
  5. Ensuring alignment of Company Brand Messaging
  6. Supporting the enhancement of The SF Market website
  7. Establishing and aligning on key marketing initiatives for 2023
Qualifications
We are seeking qualified volunteers who feel confident they will be able to successfully execute against the goals of the Marketing Committee and who have the following:
  • 7+ years of professional experience in marketing, branding, and/or communications, and
  • Experience or interest in working in food and agriculture

Commitment
We are asking for committee members to make a two-year volunteer commitment. The Committee will meet quarterly during business hours, but this might fluctuate depending on priorities and timeline.

If interested, please contact Sara Draper-Zivetz, Program Manager, at sdraper-zivetz@thesfmarket.org.

More opportunities with The SF Market

No additional volunteer opportunities at this time.

About The SF Market

Location:

2095 Jerrold, San Francisco, CA 94124, US

Mission Statement

The mission of the San Francisco Market Corporation is to link the produce and food communities of SF and beyond, through the successful operation and development of the San Francisco Wholesale Produce Market (The SF Market).

Description

About The SF Market: As the San Francisco Wholesale Produce Market, The SF Market makes things grow - for farmers, distributors, wholesalers, retailers, restaurants, and communities. Home to 30 merchants in a single vibrant San Francisco marketplace, our diverse range of produce businesses supply the widest, best-tasting selection of fresh produce available in Northern California. The SF Market is a platform for critical access and scale - providing the food infrastructure, programs and relationships that help hundreds of farmers, Bay Area food businesses and their communities thrive.

The SF Market is San Francisco’s original - and only - wholesale produce market. As a pillar of the Bay Area’s food economy and a nonprofit social enterprise, we create jobs for over 500 people and foster efficiency, diversity and innovation. The SF Market moves millions of pounds of fresh produce through the Bay Area, occupies 485,000 sq. ft. of food-focused warehouse and logistics space in San Francisco’s Bayview Hunter’s Point neighborhood, and has plans to upgrade facilities to support new food businesses and an engaged community. The SF Market’s focus on growth extends to the entire food system - with programs directed toward local farmer partnerships, food recovery, and healthy retail policy. Learn more at www.thsfmarket.org.

CAUSE AREAS

Board Development
Board Development

WHEN

We'll work with your schedule.

WHERE

2095 Jerrold AvenueSuite 212San Francisco, CA 94124

(37.74371,-122.39883)
 

SKILLS

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Advertising

GOOD FOR

N/A

REQUIREMENTS

  • We are asking for committee members to make a two-year volunteer commitment. The Committee will meet quarterly during business hours, but this might fluctuate depending on priorities and timeline.

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