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SEO Volunteer (Search Engine Optimization)

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ORGANIZATION: FOR GOODNESS CAKES

  • 1 person is interested

For Goodness Cakes helps match volunteer bakers to bake birthday and graduation cakes for under-served youth across the US!

We are looking for an SEO/SEM professional (2 or more years in the industry) to review our site’s SEO and strengthen it wherever you deem fit - ours is hosted on SquareSpace. We think this would be a volunteer position for an accumulative 5-10 hours per month for 3-6 months and then as needed!

We do not currently advertise/use paid promotion in any capacity (so no worries on AdWords or anything like that - and we won’t be paying to promote any time soon). Our website is the top result on Google just based on popularity. We’d like to strengthen keywords, phrases, etc to help maintain that :). CMO Jess says "I think this will be relatively easy, but what do I know? :D"

We’d love to have a professional overview of our analytics and how to strengthen those as well.

A few key responsibilities:

  • Perform ongoing keyword discovery, expansion and optimization
  • Track and analyze website analytics
  • Research and implement search engine optimization recommendations (on a $0 budget yallll!)
  • Develop and implement link building strategy (if necessary)
  • Work with the Chief Marketing Officer to ensure SEO best practices are properly implemented through website (SquareSpace)
  • Provide an overview and analysis to drive SEO in content creation and content programming (what copy/tags should we have and where should they go?)
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


    Requirements and skills
  • Proven SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition (nonprofit volunteer acquisition would be super helpful here too!)
  • In-depth experience with website analytics tools (we use SquareSpace, but please have experience on Google, Bing, etc)
  • Experience with A/B and multivariate experiments (if need be)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM, understanding of branding + UX/UI encouraged
  • BS/MS degree or Bootcamp equivalent in a quantitative, test-driven field

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About FOR GOODNESS CAKES

Location:

2118 WILSHIRE BLVD NUM 826, SANTA MONICA, CA 90403, US

Mission Statement

Spread Love, Joy and Frosting. For Goodness Cakes matches volunteers to make and hand-deliver birthday cakes to foster children and at-risk youth on their special day.

Description

Help us spread Love, Joy and Frosting!

For Goodness Cakes matches volunteers to make and hand-deliver birthday cakes to foster children and at-risk youth on their special day.

Birthdays are well often overlooked due to more pressing needs. Our mission at For Goodness Cakes is to give individual youth at least one special moment that is about them. By providing a child a treat made especially for them, it gives them some much needed time to not feel the increasing pressure of their socioeconomic situation, but rather grow optimism and confidence.

We are entirely run by donations and the hard work of our volunteers, to help bring a smile to a child's face on their special day.

CAUSE AREAS

Children & Youth
Community
Computers & Technology
Children & Youth, Community, Computers & Technology

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Interactive/Social Media/SEO
  • Web Design
  • Search Engine Optimization (SEO)
  • Marketing Analytics
  • Google Apps
  • Analytics

GOOD FOR

N/A

REQUIREMENTS

  • We think this would be a volunteer position for an accumulative 5-10 hours per month for 3-6 months and then as needed.

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