Marketing Manager duties and responsibilities

Our Marketing Manager will be a leader in the marketing and advertising division of Saving Jane and responsible for overseeing the success of various marketing initiatives. Some of their typical duties and responsibilities may include:

• Developing marketing strategies for new programs and initiatives.
• Organizing promotional events and coordinating day-of deliveries and staffing.
• Leading and training a team of Marketing Associates (from interns to volunteers).
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.
• Analyzing website rates and the effectiveness of promotions to determine what drives sales, donations and engagement.
• Identifying potential new markets and creating a plan to enter the market.
• Serving as a liaison between the Marketing department and partnering advertising agency.
• Brainstorming fresh advertising ideas with senior management.
• Working in tandem with the Communications Manager and reporting up to the Director of Marketing Strategy and Communications.