Marketing Automation Specialist

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Job purpose

This is a technical role working with our automated marketing platform - Salesforce Marketing Cloud. You will be responsible for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation and data interrogation.

Key accountabilities and duties

Role and responsibilities

The job title does not define or limit your duties and you may be required to carry out other work within your abilities from time to time at our request. We reserve the right to introduce changes in line with technological developments which may impact upon your job duties or methods of working.

• Plan, build and execute cross-channel communications, campaigns and nurture programs in a flexible and timely manner
• Manage set-up and configuration of data-driven campaigns ensuring deliverability
• Provide a problem solving and 'point of escalation’ technical support function
• Working with stakeholders create and implement test strategies, including A/B multi-variant testing that maximise conversions
• Solid technical skills and expertise with HTML and CSS optimized for email deployment
• Oversee campaigns from creation to analysis and reporting
• Keen eye and aptitude for trouble-shooting with solutions led approach
• Understand workflow processes and systems within a marketing/sales cycle
• Excellent communication skills - written, verbal and presentation
• Must thrive in a fast paced, iterative, deadline driven environment
• Provide training and documentation for new and existing users
• Solid knowledge of email best practices and compliance
• Other duties, as may from time to time be required, as commensurate with the role and the needs of the business.