A.T. Vista: Marketing Committee

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Help coordinate marketing strategies for the 2022 A.T. Vista which is to take place at SUNY New Paltz on Aug. 5-8, 2022. A.T. Vista is a biennial gathering for people interested in enjoying and learning about the Appalachian Trail and all things outdoors!

Register TODAY to begin helping by clicking on the 'Register' button at the bottom of this page and filling out the following form.

General Description:

Use your marketing skills to share your love of hiking and enthusiasm for the Appalachian Trail. Finalize a marketing plan with the Steering Committee. Develop a uniform message to be used on social media, the website, and other platforms. You will write and send press releases. Develop logo goods using the A.T. Vista logo and tag line and coordinate with the T-shirt coordinator. Supervise the Swag coordinator who is to obtain swag and promotional materials from local, regional, and national businesses. Coordinate with the webmaster. Provide oversight to the Social Media Coordinator who is responsible for posting on various social media platforms. Working with the conference co-chairs, you will create the program book with material supplied by committee chairs.

Objective:

Inform Appalachian Trail Conference members , Clubs and the general public of plans for A.T. Vista

Skills:

• Ability to write and edit compelling content
• Experience creating and implementing a successful marketing/communications plan
• Experience with publishing programs (CMS content development; email marketing; Adobe Creative Cloud)
• Experience serving as spokesperson/media contact
• Understanding of current trends in digital media/social media

Specific Tasks:

While running the Conference

• Be a member of the Steering Committee
• Track your own personal hours
• Present and monitor budget
• Supervise people responsible for social media, swag, t-shirts, and webmaster

Planning the conference

• Read report(s) from previous conference(s) and talk with previoius chair(s)
• Develop marketing plan
• Help Volunteer Resources Chair with posting recruiting announcements
• Develop and order logo goods
• Work with T-Shirt Coordiator to purchase and distribute T-shirts to attendees
• Produce layout for brochures
• Develop program book with conference co-chairs and committee chairs
• Work with Webmaster, Swag, T-shirt, and social media coordinators
• Track your own volunteer hours
• Act as principal press contact
• Write and send out press releases
• Manage contact lists (media outlets; contact clubs, Meetup groups, environmental orgs, Scouts, state and local tourism offices)
• Develop social media interfaces for Facebook, Instagram, Twitter, etc. and work with Social Media Coordinator
• Contact ATC Next Generation Leaders

After Conference

• Write report

Benefits:

• Promote the awareness of and an appreciation for one of the world’s most iconic trails
• Meet and work alongside people who share your passion for the outdoors
• Learn how to enter content on the AT Vista website
• Be able to say you worked on a multi-day conference

Coordinates with:

• Hikes Committee Chair
• Excursion Committee Chair
• Workshops Committe Chair
• Entertainment Chair(s)
• On-Site Committee Chair
• Next Generation Committee Chair
• Young Families Committee Chair

Time Line:

Two years before the conference - Have booth, video, and materails at that year's conference

January of the year before the conference - Have fact sheet available for use by various committees

During the year prior to the conference - Distribute brochures, maintain contact with Clubs

Spring of the year of the conference - press releases to local media

Meeting week- arrange for media coverage

September of the year of the conference - Final report due