Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing

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Recruiting Organization: M4A FOUNDATION - CROWDDOING

Medicinal Foods for Stress, Sleep and Anxiety is recruiting Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing

We're helping to build medicinal foods literacy and citizen science of foods & herbs for Stress, Sleep and Anxiety.

Here is the main package for your review to determine if you are interested: docs.google.com/document/d/1bT47d5eDE2NVW606d1Y7TeKp1hDHyP_JBuJ94Cyy0B4/edit?usp=sharing .

Please feel free to view this powerpoint to get an overview of this initiative: docs.google.com/presentation/d/12aEqwiRctIx3QcvK6HNFy4uJ5TgRffxQ7xPLEINNyJw/edit?usp=sharing

Did you know that there are thousands of foods and herbs that can impact our mental health in positive ways? CrowdDoing is a global virtual collaboration to research medicinal foods for stress, sleep and anxiety. Our project has the goal of advancing integration across fields of research and to build medicinal foods literacies in the population. We're recruiting virtual volunteer service learning project managers.

This role is for Medicinal Foods, Medicinal Foods Service Learning Micro-Leadership Project Management. CrowdDoing aims to make each role flexible, allowing you to become engaged according to your own schedule. You will have the chance to assume micro-leadership responsibilities in keeping with your aspirations and availability. https://real-leaders.com/leveraging-micro-leadership-to-make-aspirational-goals-achievable/.

You can see a video introduction (7 minutes & 25 second) to CrowdDoing's medicinal foods. https://www.youtube.com/watch?v=wUrvRkx7_y8

We're helping to build medicinal foods literacy and citizen science of foods & herbs for Stress, Sleep and Anxiety.

Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing

Search Engine Marketing Specialist Responsibilities

Include:

Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns

Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Optimize copy and landing pages for paid search engine marketing campaigns

Perform ongoing paid keyword discovery, expansion and optimization

Research and analyze competitor advertising links

Search Engine Marketing Specialist Volunteer, Medicinal Foods, CrowdDoing Requirements

Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

Well-versed in performance marketing, conversion, and online customer acquisition

Up-to-date with the latest trends and best practices in search engine marketing

In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Strong analytical skills and experience generating SEM reports

Familiarity with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

BS/MS degree in Marketing or a quantitative, test-driven field

"To help support you joining the right part of CrowdDoing for you, please use this form: https://docs.google.com/forms/d/e/1FAIpQLSftd6E0tyV2uq7mMty1rZ80BB2MSGhbnof9gRBvaQXbrttIkg/viewform?usp=sf_link"

If you have any questions about processes for joining CrowdDoing.world as a volunteer to support our efforts in systemic change please write to volunteerorientation@crowddoing.world

Stipend ProvidedFalse

Training ProvidedFalse

Housing AvailableFalse

Language/Cultral Support AvailableFalse

Wheelchair AccessibleFalse

Fee RequiredFalse

Fee Amount: None

This opportunity is recurring