Social Media Managers

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Positions: Social Media Interns
Duration: December - June (potential to for extension) Compensation: Volunteer or Class Credit
Location: Remote
Hours: 10-20 / week

To Apply: Please contact Nicole at Nicole @NYSmallFarma.org indicating which internship (Internship Policy or Internship Social Media) you are applying for and please include a short letter of intent and resume outlining why you would be an ideal candidate. Please indicate if you are seeking school credit

Internship:

We are seeking Social Media and Policy Interns to support our mission and shape the industry. Policy interns will help generate position papers at that state, federal and international level as appropriate outlining issues and developing solutions, such as tax incentives to grow outdoors and tax tiers for non-carbon neutral indoor grow. In addition interns will work on proposed regulations at the NY state level. NY has the largest cannabis market in the U.S. and will set the standard for the country. This is a unique opportunity to shape an industry at inception and make it a model for all other industries.

Social media interns will take policy research and create engaging content for the NYSF social media platforms. NYSF is an all-volunteer organization and internships can be offered for school credit and shaped for school research/thesis projects. Interns will form a collaborative team to develop policy positions and create educational content for industry, consumers, and decision makers on issues pertaining to environmental, economic, and social policies. This is an opportunity to shape the recreational Cannabis movement. Ideal candidates will have a strong background in environmental science and policy, social media, marketing, agriculture, and executive and congressional processes. General cannabis knowledge is essential. Specific knowledge of laws and policies at the state, federal and international levels of government is a plus.

Responsibilities:

Social Media Internships

The ideal candidate will work with team to regularly gather data, information, and the layout of cannabis supporters and consumers in the social media space; produce creative and engaging content across all platforms; and be in line with organizational mission.

• Create post/content calendar for consistent timely and relative posts

• Conduct an educational campaign leveraging social media outlets of NYSF (LinkedIn, Instagram,

  Twitter, YouTube, Twitter and Facebook)

• Produce creative and engaging content across all social media platforms in line with

  organizational mission

• Development and implement innovative marketing campaigns

• Produce engaging creatives both static and video that call viewers to action and sway opinion

• Schedule posts and engage with community, monitor trends in community, current evens, and

  develop ideas to capitalize on these moments

• Reach out to influencers and online publications on behalf of organization

• develop surveys to assess public opinion (Twitter)

• Assist in writing newsletter and blog.

• Monitor social media community and trends

• analyze post performance, tag posts, and assist with organization asset logistics

  Qualifications:

• Detail-oriented individuals who want to create engaging content

• Excellent English, written and verbal communication skills

• Previous experience in social media marketing, market research, communications, journalism, or

  related field

• Experience in agriculture, cultivation, environmental issues, social issues, artisanal businesses a

  plus

• Knowledge of cannabis legalization issues and NY communities a plus

• Experience creating custom static and video content for social

• Familiarity with quantitative and qualitative data collection

• Experience creating custom static and video content for social

• Proficiency in Photoshop, Illustrator

• Strong analytical and critical thinking skills

• Strong communication and presentation skills

• Self motivated

• Ability to work well in teams

• Must be at least 21 years old

About The Organization:

NY Small Farma Ltd. is a nonprofit 501(c)(3) working to foster a socially just, environmentally regenerative, and economically inclusive cannabis community.

About the Issues:

Cannabis is a complex topic. Cannabis prohibition and its war on drugs has been a war against people, in particular people of color. Enforcement of prohibition policies in the U.S., and in particular in NY with the Rockefeller policies has disproportionately impacted black and brown communities. NY’s new law is the most progressive in terms of establishing social equity component to legalization. It is also the most forward leaning in terms of environmental protections. In the same way prohibition directly harmed communities, legalization, if not done well, has the same potential to harm not only local but global communities.

Indoor cultivation of cannabis is the most energy intensive crop constituting 1% of the total U.S. energy consumption and when compared to other industrial sectors, its energy requirements far exceeds other sectors, including paper, petroleum, coal, and mineral extraction. It has been estimated that one joint (calculated at .32g per joint) has a carbon footprint of 1.4 kilograms of CO2 and requires enough electricity to power a 60-watt equivalent LED lamp for 200 hours. To put this in perspective, the average passenger vehicle traveling 5.86 kilometers (3.64 miles) emits the same amount of CO2 as it takes to produce an average joint. So just to produce one ounce is equivalent to a vehicle driving from Monterey, CA to Los Angeles, CA. Energy consumption is from lights, heating, cooling, venting and carbon dioxide generators.

Single-use plastics, often mandated by regulators, are also problematic in that it is estimate that for every 1g of marijuana, 70g of single-use plastics are created. Other issues include use of pesticides, waste production, run off, and water usage.

So at time when we are trying to transition industries to carbon neutral, abate climate change by removing GHG from the atmosphere, protect the oceans by banning plastic bags and straws, we are simultaneously starting a whole new industry that is energy intensive, plastic intensive, and waste intensive.

What Can be done?

NYSF educates industry, consumers and lawmakers on the importance of small- scale and sun grown cannabis. Specifically, regenerative farming is an agricultural technique that does not harm land and water but helps to improve the surrounding environment and is focused on improving the workers who work on the farm and the communities where the farm is located. This form of agriculture restores degraded soil biodiversity, which in turn creates healthy soil, capable of growing nutrient dense plants. The effects of this method result in both a decline in greenhouse gasses and an improved water cycle. Thus, farming cannabis with this technique can actually assist in reversing climate change by sequestering carbons. Regenerative cannabis farming is conducted on a small scale, grown outdoors in the sun, and utilizes a sustainable farming system.

Regenerative farming not only produces high quality product while benefiting the environment, it benefits our communities. We help to develop and support policies that promote a thriving craft farm industry that mirrors the diversity of our great state. We believe government policies should ensure the new businesses, jobs, and revenue generated by this new industry, directly benefit New York communities above individual or corporate benefit. Within those communities, we believe farming communities and communities that have suffered the most as a result of the criminalization of cannabis, in particular, minority communities, should be prioritized as those deserving the greatest economic benefit from the cannabis industry. Please visit our website to read our white paper for more information on organization mission and issue position. https://nysmallfarma.org

To Apply: Please contact Nicole at Nicole @NYSmallFarma.org indicating which internship (Internship Policy or Internship Social Media) you are applying for and please include a short letter of intent and resume outlining why you would be an ideal candidate. Please indicate if you are seeking school credit