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Creative Marketeers Collaborating to Advance Community Equality

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Social Innovators for Americans Association

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ABOUT THE VOLUNTEER OPPORTUNITY:

SIAA seeks five (5) to ten (10) volunteers to join a 2 to 3-month tiger team. The goal is to divide and conquer to balance the workload. We are planning a status meeting bi-weekly and the ability for volunteers to work any tasks jointly or independently between status meetings. We will work in the MURAL Online Whiteboard environment.

Should you agree to accept it, THE CHALLENGE is to identify and communicate the benefits of our CBSI approach to community leaders, organizers, advocates, or activists. We call them Community Hosts. For Community Host, we offer Pro Bono services if we cannot identify financial sponsors. In addition, we also need to explain the benefits to government and nonprofit social service providers and foundations. We call them Sponsors. For sponsors, there is a sliding-scale fee for services model. Therefore, we want to design a mutually beneficial Host and Sponsor Customer Experience with targeted communication materials.

BENEFIT TO VOLUNTEERS

The volunteers will have the unique opportunity to interact with other creatives, marketers, and communicators. In addition, the Tiger Team offers the chance to apply marketing and communication skills to further one's professional development by learning from others in a fun and collaborative tiger team. The team will work in a virtual collaboration environment with SIAA members that are CBSI practitioners, customer experience, designers, and innovators, to name a few.

OBJECTIVES:
  1. Perform qualitative research on Community Host or Sponsors that address anti-poverty or economic mobility in Washington DC metropolitan area's communities.
  2. Develop personas and scenarios of community Hosts & Sponsors that will benefit from SIAA's CBSI service
  3. Develop 'To-Be' Community Hosts journey maps through awareness, engagement, initiation, collaboration, and transition phases as they engage with members leading our CBSI approach.
  4. Design draft promotional materials, props, or messaging to increase awareness of our mission and core programs to Community Host and potential Sponsors.
  5. Create an engagement strategy to reach Community Host and Sponsors on a personal level.
WHAT WE ARE LOOKING FOR:

We are looking for creative, empathetic communicators eager to gain practical experience applying their marketing, communication, and design training and experience for this tiger team. The ideal volunteer will be comfortable with a variety of colleagues and constituents.

SKILLS & EXPERIENCE:

The following skills and experience in our application process:

  • Any marketing, advertising, communication, or experience design (XD) knowledge is desired, including user research, visual arts, and copywriting skills.
  • Experience or familiarity with social service, community organizing, and activism is a plus.
  • Desire to learn and grow from other professionals.
  • Acceptance diversity and willingness to be inclusive of different socioeconomic and ethnic peoples

1 More opportunity with Social Innovators for Americans Association

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About Social Innovators for Americans Association

Location:

11110 Sunset Hills Rd., Unit 8721, Reston, VA 20190, US

Mission Statement

The SIAA uses Community-Based Social Innovation (CBSI) services to help high-poverty communities overcome the many systemic social issues that impeded upward social mobility.

Description

The Social Innovators for Americans Association (SIAA) is a nonprofit, non-stock corporation in Virginia. As a 501(c)3 tax-exempt organization, the SIAA helps low-income communities collobarate on ways government organizations and nonprofits can work together to deliver innovative social services. Unlike traditional charitable nonprofits or social movements, SIAA takes a strategic approach to address interrelated causes of social issues. The SIAA collaborates with community members, stakeholders, and trailblazing social innovators. Together we develop, implement, and eventually replicate bottom-up, win-win solutions to communities’ complex problems.

Advocacy & Human Rights
Community
Race & Ethnicity

WHEN

Mon Jan 10, 2022 - Sun Apr 10, 2022

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Marketing & Communications (Mar/Com)
  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • Interactive/Social Media/SEO
  • Graphic Design / Print
  • Copy Writing / Copy Editing

GOOD FOR

  • People 55+
  • Group

REQUIREMENTS

  • Orientation or Training
  • 8 to 24 hours per week

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