Creative Marketeers Collaborating to Advance Community Equality

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ABOUT THE VOLUNTEER OPPORTUNITY:

SIAA seeks volunteers to join an Online Marketing Review Team. The goal is to solicit feedback and professional recommendations on Promotional copy and website updates before we issue them. We will work in the Canva platform.

Should you agree to accept it, THE CHALLENGE is to identify and communicate the benefits of Social Innovators for Americans Association to community leaders, organizers, advocates, or activists. We call them Community Hosts. For Community Host, we offer Pro Bono services if we cannot identify financial sponsors. In addition, we also need to explain the benefits to government and nonprofit social service providers and foundations. We call them Sponsors. Therefore, we want to design a mutually beneficial Host and Sponsor Customer Experience with targeted communication materials.

The volunteers will have the unique opportunity to interact with other creatives, marketers, and communicators. In addition, the Tiger Team offers the chance to apply marketing and communication skills to further one's professional development by learning from others in a fun and collaborative tiger team. The team will work in a virtual collaboration environment with SIAA members that are CBSI practitioners, customer experience, designers, and innovators, to name a few.

1. Use qualitative research about Community Host or Sponsors that address economic mobility in Washington DC metropolitan area's communities.
2. Review and provide feedback on draft promotional materials, props, or messaging to increase awareness of our mission and core programs to Community Host and potential Sponsors.
3. Make recommendations for an engagement strategy to reach Community Host and Sponsors on a personal level.

We are looking for creative, empathetic communicators eager to gain practical experience applying their marketing, communication, and design training and experience for this tiger team. The ideal volunteer will be comfortable with a variety of colleagues and constituents.

The following skills and experience in our application process:

• Any marketing, advertising, communication, or experience design (XD) knowledge is desired, including user research, visual arts, and copywriting skills.
• Experience or familiarity with social service, community organizing, and activism is a plus.
• Desire to learn and grow from other professionals.
• Acceptance diversity and willingness to be inclusive of different socioeconomic and ethnic peoples