Story Coordinator - Virtual/Remote

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STORY COORDINATOR - VIRTUAL/REMOTE

PURPOSE OF THE POSITION:
As a Social Media Coordinator, you will be responsible for implementing DPA’s Social Media strategy on Instagram to help us grow our online presence.

To be considered, please be sure to also complete our volunteer application at https://dallaspetsalive.org/volunteer/volunteer-application/

SALARY/PAY RATE:
Volunteer

TIME REQUIREMENT:
4-5 hours per week with flexibility of schedule required

RESPONSIBILITIES:

• Manage day-to-day publishing for Dallas Pets Alive’s Instagram account; monitor ongoing conversations; and create replies
• Engage with DPA followers, fans, and customers via Instagram
• Respond to all comments/direct messages to address questions or inquiries.
• Generate or curate impactful and on-brand social media content
• Monitor channel for brand mentions and opportunities to insert DPA into relevant conversations
• Locate and share high-quality user-generated content
• Network and build relationships with relevant 3rd party brands and organizations
• Collaborate with internal social, marketing, and creative teams to build out the social support content calendar and conceptualize content ideas to support DPA’s organizational objectives, campaigns, and events.
• Monitor and report on KPIs to marketing team leadership
• Keep abreast of the latest social media best practices and technologies
• Assist in ongoing development of social content strategy
• Report to marketing leadership on social media trends.
• Collaborate with marketing leadership and DPA leadership team on social media strategies for the specified platform.
• work actively on story creating for urgent posts, flexibility to do so during the regular business hours is prefered

CONTACTS WITH OTHERS:
Correspondence with DPA marketing team and outside social media followers and other supporters on a regular basis.

CONTROLS OVER WORK:
This position reports to the Social Media Manager, Digital Marketing Director, and the Executive Director.

QUALIFICATIONS:

• You must love animals and be dedicated to the cause of animal welfare.

• You have demonstrated creativity and documented immersion in social media, particularly Instagram.
• You have at least 1+ year of experience in social media content creation and management (volunteer or paid)
• You are proficient in graphic design principles, and have experience/familiarity in using Canva, Adobe Photoshop and other design tools.
• You display in-depth knowledge and understanding of social media platforms and their respective participants and how each platform can be deployed in different scenarios.
• You have excellent writing and communication skills
• You are technically savvy, with the ability to quickly pick up and understand new tools and technologies
• You have demonstrated winning social customer service techniques; ability to identify potential negative or crisis situations; and apply conflict resolution principles to mitigate issues

• You have the ability to communicate thoughtfully, expertly, and engagingly on social platforms.
• You have the drive to see projects through from planning and concept development to execution and analysis
• You’re a self-motivator who asks questions and dives in to help out where needed
• You are comfortable working independently or collaboratively in a fast-paced environment with a variety of leadership styles.
• You have an understanding of social media metrics, and have the ability to tie them back to broader organizational objectives
• Must not have conflicting associations with similar non-profit organizations or business(es) related to animal welfare
• Must display a positive attitude at all times and present DPA in a positive manner to the public.
• Must have flexibility of schedule, including availability on weekends and holidays