Social Media Volunteer

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Main purpose of the role
The role of Marketing and Social Media volunteer will be to assist the organization in promoting the
our work, programs, activities, volunteering opportunities and other activities aimed at
connecting the community with the organization. The volunteer will take a lead in co-ordinating the Cherished Mom's social media activity across Facebook, Instagram and twitter.

Main relationships: The role is very much about communicating externally and building
relationships with potential and current members, supporters and donors of the organization. The Marketing and Social Media volunteer will be working alongside the wider committee, in particular the Chair, Vice-Chair and Lead Volunteers in between committee meetings.

Person specification
This role would suit someone who:
* Has some experience of marketing and social media, either through education, work or
volunteering.
* Is familiar with using social media and other online tools to generate interest in a business
or project.
* Is an excellent communicator.
* Is able to write clearly, accurately and succinctly.
* Can be flexible with their time: We envisage spending a short time each day (although not
necessarily every day) updating social media channels.
* Has an interest in maternal mental health issues
* Has strong interpersonal skills, and the ability to represent the group externally.

The role
1. Developing the organizations’s social media presence with a particular focus on:
* Keeping our social media channels updated, ideally on a daily/weekly basis
* Encouraging others to comment on our posts and share them with others
* Increasing the numbers of people following our posts on our own website and on Facebook,
Twitter, and instagram
* Increasing numbers of volunteers
* Promoting our activities to all members of the local community
* Building awareness of the organization's work locally, and through relevant networks
* Setting, working towards, and reporting on social media objectives and targets.

2. Undertaking one of the following projects:
* Copywriting: Planning and writing a blog each month for the organizations website. This could
be based on the CHerished Mom's activities, a profile of a volunteer, or another aspect of the
work we do.
* Leaflet and poster distribution: Monitoring, coordinating and helping with the distribution
of promotional leaflets and posters and identifying new opportunities for
communications/promotions.
* PR: Writing press releases about specific projects with a view to obtaining media coverage;
responding to any resulting media interest, and working with other committee members to
obtain the necessary information, photographs and interviews if required.
* Another project: If you have a particular area of knowledge or an interest area you would
like to pursue, you are welcome to propose a project for you to undertake.