Director of Media Outreach

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Homoglobin is a nonprofit social welfare organization aiming to achieve equality for the LGBTQ+ community in education and healthcare. Currently, many gay and bisexual people aren’t allowed to donate blood, and our nation’s public-school system still routinely undervalues or even ignores issues regarding the community, whether it’s history or family life education.

Our organization is lobbying policymakers and educating the public on these issues, and we are asking for help from people like you. If you’ve got a tight schedule, you may consider donating instead! Visit us at homoglobin.org for more information.

Position Brief

The Director of Media Outreach is charged with overseeing the production of content for Homoglobin’s social media platforms, identifying current trends and successful messaging tactics, and expanding our media influence to new platforms as necessary.

• Creates and manages social media strategies that expand Homoglobin’s social influence, increases brand visibility, and increases awareness of Homoglobin’s objectives.
• Coordinates the generation and distribution of relevant, compelling, and timely content on social media by Media Design and Media Content Coordinators.
• Coordinates development and distribution of podcasts by podcast coordinators.
• Establishes and monitors benchmarks for social media growth.
• Analyze data to determine if social media campaigns achieve their objectives
• Build a strong social media presence by maintaining a solid and consistent online presence
• Monitor Homoglobin’s reputation on social media

• Familiar with interpreting social media analytics, optimizing algorithms, and increasing engagement
• Eye for design, branding, and media aesthetics
• Able to utilize software like Adobe suite or similar software of choice
• Stays up-to-date on current social media strategies
• Strong leadership abilities and/or willingness to grow the skill