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Volunteer Google Analytics & Conversion Rate Optimization (CRO) Specialist

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ORGANIZATION: Elder Wisdom Circle

Elder Wisdom Circle is a small nonprofit that works to transform lives through intergeneration advice-giving to young people from all over the world. Elder Wisdom Circle is looking for a Google Analytics & Conversion Rate Optimization (CRO) Specialist to execute successful web experimentation and personalization for our organization. You’ll be the in-house expert on Google Analytics, leading our effort to improve and manage our tracking and overall effectiveness of Google Analytics data. You are a natural leader and keep internal stakeholders informed. You analyze A/B test results, respond to organization requests and keep team members accountable for conversion/analytics follow-ups and action items. The CRO Specialist will also focus on building digital conversion strategies, data and results analysis, insights/iteration, and ideation.

Day-to-day Responsibilities:

  • Optimizing landing pages for page conversions.
  • Fielding and routing web analytics questions and issues, disseminating action items
  • Set up conversion goals through Google Analytics,
  • Work with web designers to track any blocks to conversions
  • Funnel optimization, and conversion goal optimization.
  • Estimated time commitment = 5-7 hours per week for the initial set up period, after which 3-4 hours per week for maintenance/upkeep

Experience and Skills:

  • An eye for detail and organization
  • Ability to juggle multiple initiatives at once
  • Strong communication skills
  • A/B testing knowledge is a plus
  • UX/UI and web analytics experience is a plus
  • Understanding & experience with Google analytics required
  • Professional services (agency/nonprofit) experience is a plus

121 More opportunities with Elder Wisdom Circle

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About Elder Wisdom Circle

Location:

Elders and Advice Seekers Participating Nationwide, via www.ElderWisdomCircle.org, Walnut Creek, CA 94598, US

Mission Statement

Our mission is to provide an opportunity for seniors to utilize their life experience and wisdom to help others by offering thoughtful and helpful advice to younger generations

Description

We are a web-based nonprofit service organization that pairs online advice seekers in their teens, 20's and 30's with a nationwide network of Cyber-Grandparents, aged 55 to 105, who share their hard-earned knowledge and wisdom. Our Elder members participate individually from their home computers or in groups at retirement communities (with the help of a facilitator). Anyone with access to the Internet can request anonymous advice on any topic and will receive a personalized e-mail response in return. The voice of experience is hip, sincere, and highly sought after by people of all ages; we are the most popular source of free online advice in the country. The Elder Wisdom Circle has been featured on ABC, CBS, BBC, NPR, and in many publications including USA Today and Time.

CAUSE AREAS

Children & Youth
Crisis Support
International
Children & Youth, Crisis Support, International

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

DATE POSTED

January 6, 2025

SKILLS

  • Customer Acquisition
  • Web Design / UX
  • Search Engine Optimization (SEO)
  • Google Apps
  • Analytics

GOOD FOR

  • People 55+

REQUIREMENTS

  • 5-7 hours per week for the initial set up period, after which 3-4 hours per week for maintenance/upkeep
  • Google Analytics and Conversion Rate Specialties

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