Social Media Coordinator

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Social Media Coordinator

This is an extraordinary opportunity for an individual who is passionate about Opal’s Heart mission/vision/value and who has a track record of leadership and service.

Opal’s Heart is a 501(c)(3) non-profit organization founded in 2020 to assist the unhoused within the Prince George’s County and Montgomery County communities and fulfill what is in our hearts to help others. Our Mission is to provide the unhoused with dignity one care package at a time.

Position

We are looking for a driven Social Media Coordinator to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Social media coordinators should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and "soft selling" the product by providing support to current and prospective customers.

Service on Opal’s Heart is without remuneration.

Time Commitment

• 6 meetings per year - Approximately an hour per meeting
• Special meetings throughout the year may occur
• Time commitment: At least 10 hours/month

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics,
  insights and best practices, and then acting on the information
• Collaborate with Executive Board to manage reputation, identify key players, and coordinate
  actions
• Assist in other matters as needed

Fundraising

• Participate in fundraising events
• Identifying, qualifying, cultivating, soliciting, and stewarding major individual donors, corporate, and/or foundation gifts

Participation

Opal’s Heart asks that you make a one-year commitment to volunteering.

Qualifications

This is an extraordinary opportunity for an individual who is passionate about the mission/vision/values of Opal’s Heart.

Ideal candidates will have the following qualifications:

• Excellent Communications skills - verbal, written, and organizational skills
• Excellent computer skills: Microsoft Office, Google Drive, Email, Applications, etc
• Experience working with Non-profit organizations
• Compassion/passion and desire to serve the homeless and impoverished community
• Proven experience in social media
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication
  skills
• Demonstrable social networking experience
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good organizational ability

To Apply: Please send your resume and cover letter to Michelle Farmer at michellefarmer@opalsheart.org