Digital Marketing Manager

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THERE IS A HIGH LIKELIHOOD THAT THIS POSITION CONVERTS INTO A PART-TIME PAID POSITION.

We are looking for someone with the following skillset to help us take our marketing and messaging to the next level:

• Social media ad design
• Organic social media management/execution (not paid ads). Working with the WSB social accounts to post, tag and organically generate individual and corporate followers
• Web updates
• Email and newsletter design and execution
• Copywriting for social and any other promotional endeavors

A critical responsibility of this role will be to define and execute social media strategies that will increase the awareness and relevance of our brand among our target audience(s) and the broader public.

Responsibilities:
· Define and execute social media strategies, across LinkedIn, Instagram, Facebook and YouTube.
· Effectively target a mix of students and potential donors.
· Create and manage regular email campaigns and web updates.
· Collaborate and effectively communicate regularly with internal and external teams.
· Manage digital marketing budgets and timelines.
· Identify and implement relevant digital trends to optimize campaign performance.
· Measure and report performance of all digital marketing campaigns, and assess against goals.

Requirements:
· Bachelor’s Degree
· 2-3 years or more of digital marketing experience with strong emphasis on both B2C and B2B social media content development and execution.
· Must have experience managing and optimizing posts on LinkedIn, Instagram, and Facebook - possibly SnapChat, YouTube and TikTok.
· Ideally some graphic design skills and comfortable working in Adobe design software suite.