Market Researcher

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Role Overview

In this role, you will be responsible for collecting, processing and interpreting research and market data to provide statistical and fact-based insight that helps to inform our strategic marketing activities such as persona development, messaging and fundraising initiatives and campaigns. 

Essential Functions

• Researching consumer data, healthcare and government statistics, and other topics as required.  
• Knowledge of and ability to use tools and techniques for collecting and collating data from online research studies.
• Uncovering insights from diversified data sets to provide insights around key markets, audiences and other research subjects. 
• Using Google and other online data resources, public databases and reference sources. 
• Drafting and presenting your insights/discoveries to the Founder and other organization leadership members using graphs, PPT presentations or other visual aids. 
• Working on several ongoing projects, which may have varying deadlines.

Qualifications

• Bachelor’s Degree in Statistics, Market Research, or related field.  
• 3+ years of research experience, preferably at a non-profit/NGO or organization dedicated to provision of healthcare education/services.
• Exceptional analytical, quantitative, problem-solving, and critical thinking skills. 
• Interest in media trends and consumer behavior. 
• Familiarity with Microsoft and Google applications/tools, especially analytics-related apps/tools. Comfortable working with CRM programs. 
• Expert knowledge of data collection methodology such as surveys, polls, focus groups, etc.