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Social Media Manager

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LUCY PROJECT INC

Content * Develop and execute planned, real time, paid and organic content. * Develop and manage social content calendars to prompt engagement and activate audience through social media outlets. * Create content for social media posts based on promotion needs, community sentiment, partnership activities, special events, and organization announcements. * Build and manage the brand’s social media profiles and presence. * Create recruiting material and volunteer ads copy. * Creation and adaptation of written content while maintaining a brand voice and adapting it to different social media platforms. * Create engaging content that aligns with customer trends and market changes to interest and engage audiences. * Develop digital and multimedia content to accompany social media posts. Social Media Engagement * Oversee social media engagement across platforms to harness the power of the social web, gain insights, and connect with customers, fans, and critics. * Manage guest feedback on social channels both reactive (i.e., addressing complaints in an appropriate manner) and proactive (i.e., praising guests who demonstrate advocacy on behalf of our brand). * Leverage social listening tools to monitor brand conversations and report key insights. * Engage in relevant social discussion about the organization, brand, competitors, and/or industry from existing customers and new guests/audiences. * Monitors online ratings and responds accordingly. Promotions and Campaigns * Manage, develop and execute social promotions and campaigns as well as track their success. * Recommend creative approaches for social media executions to support organization goals, including promotions, campaigns, and contests. Measurements, Analytics, & Reporting * Prepare reports based on key performance indicators. * Capture and analyze customer online reviews and translates into guest insights for the Board of Directors. * Analyze social media presence, performance, and activities. * Maintain a consistent system of documented reporting and metrics. * Analyze paid media strategy and provides suggestions to continue to improve performance across all paid social channels. * Analyze the organization’s digital marketing plan and social media strategy, identifying strategic weaknesses, and making recommendations for improvements.

More opportunities with LUCY PROJECT INC

No additional volunteer opportunities at this time.

About LUCY PROJECT INC

Location:

PO BOX 310142, MIAMI, FL 33231, US

Mission Statement

The Lucy Project advocates for children who struggle to read and provides full and fair access to evidence-based literacy intervention.

Description

The Lucy Project offers school-based, multi-site
reading remediation. We give children most in need of support free, daily, individualized tutoring. Our expert educators are equipped with resources proven to successfully lead struggling readers to achieve grade-level reading proficiency or higher.

Children & Youth
Community
Education & Literacy

WHEN

We'll work with your schedule.

WHERE

This is a Virtual Opportunity with no fixed address.

SKILLS

  • Interactive/Social Media/SEO
  • Social Media / Blogging

GOOD FOR

  • Teens
  • People 55+
  • Group

REQUIREMENTS

  • Must be at least 16
  • We are an organization committed to serving children with dyslexia and other language based learning differences. We are looking for someone who has social media experience and wants to spearhead strategy and implementation, tied to fundraising.

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