Digital Engagement Officer

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PRINCIPAL RESPONSIBILITIES

o Develop a social media strategy and set goals to increase brand awareness and increase engagement o Form key relationships with influencers across the social media platforms
o Collaborate with other teams, like marketing and sales to ensure brand consistency
o Communicate with followers, respond to queries in a timely manner and monitor reader reviews
o Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
o Suggest and implement new features to develop brand awareness, like promotions and competitions
o Stay up-to-date with current technologies and trends in social media, design tools and applications
o Understand the objectives of IWI, our target audience, and develop informative and engaging social media while also being mindful of search engine optimization (SEO) techniques
o Manage social media marketing campaigns and day-to-day activities including developing relevant content topics to reach IWI supporters
o Create, curate, and manage all published content

REQUIREMENTS

o Minimum 2- 3 years experience in web related marketing and development
o 2+ years experience in a managerial/team leader role, preferably within the NGO or charity sector
o Experience in managing advocacy and/or research projects relating to women’s rights would be considered an advantage o Be able to work efficiently with remotely based teams
o Passionate about women’s rights and gender equality
o Native/Bilingual in English
o Outstanding interpersonal skills- approachable, diplomatic and a good sense of humour
o Great attention to detail and ability to work within strict, often conflicting, deadlines
o A self-starter
o Able to provide a minimum commitment of 10 hours per week
o A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and supporters
o Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
o Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual followers