Mentor Program Communications Specialist - Volunteer

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Girls Are Powerful (GRP) is launching its Mentor Program. The program will encourage girls to discover their power through conversation, exploration, and coaching within a safe environment for sharing and growth. The pilot program will launch in the fall of 2021 as a phased approach starting with girls in grades 3rd-5th.

Role Summary

The Communications Specialist will create and implement the communication & marketing plan for GRP’s Mentor Program. This role will use existing GRP communications channels as well as suggest new communications channels to create awareness and promote the program with the ultimate goal of securing participants.

Time Commitment: 5-10 hours per month, 1 Year Commitment

Essential Duties and Responsibilities

Responsible for

• Creating and implementing overall communication and marketing plan
• Identifying and implementing new channels to promote the program
• Creating, maintaining and overseeing execution of communication and marketing activities calendar
• Write content for both print and web including promotional materials, website, blog, brochures, campaigns, and newsletter.
• Develop content for the website, newsletters, and social media sites.
• Partnering with GRP team members, including Community Outreach Coordinator, Social Media Specialist, Graphic Designer and Core GRP Mentorship Planning Team to unite all communications efforts including PR, social media, community outreach and traditional marketing.
• Directing the creation of marketing materials needed to promote program and overseeing the dispersal of these marketing materials, including directing website updates
• Establishing communications goals and reporting results
• Performing other duties that may arise from the mentoring program that are necessary for program success
• Make sure that all promotional and marketing materials meet the organization’s brand identity strategy.

Preferred Skills, Knowledge, and Abilities

It is expected that the candidate for this position has all or most of the following:

• Experience in marketing/communications for non-profit or similar role
• Ability to both lead and collaborate with GRP team members in execution of plan
• Excellent written, presentation, interpersonal and communication skills
• Basic knowledge of marketing analytics
• Ability to work digitally; access to personal computer/phone

In addition, all candidates should possess a desire and a commitment to empower and encourage the lives of the next generation of girls. Provide leadership, vision, and direction to Girls Are Powerful to ensure the organization meets the needs of the participants, volunteers and the community with an emphasis on diversity and inclusion. Personal qualities of integrity, credibility and a passion for improving the lives of women and girls in our community.

Availability: If you are interested in this position, please forward your letter of interest and resume to mentorship@girlsarepowerful.org .