Crowdfunding Campaign Marketing Manager

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Human Health Project (HHP)’s has a three- pronged foundation: Holistic Peer-to-Peer Information, Education and Support. Our objective is to empower people to manage their own health. For more information, please visit our website.

The post-holder will assist the Head of Donor Relations in the promotion of crowdfunding campaigns.

Championing the crowdfunding campaign as appropriate across the organisation, working collaboratively with colleagues at all levels and empowering them as appropriate.

• Assist the Chief Marketing Officer (CMO) in the advising, devising and implementation of the organisation wide engagement activity covering PR, social, web, content, advertising and email to ensure maximum value is delivered for the organisation.
• Assist in developing content, assets and post engagement across key social media platforms including Facebook, Twitter, Instagram and LinkedIn and through our e-newsletter comms
• Manage and maintain work planning and processes to ensure clarity of work priorities and traffic flow of activity from departments
• Assist the CMO in working with key colleagues across the organisation to develop a successful programme of engagement activity engaging with key audiences within each business area - ensure that maximum benefit is delivered
• Work with the CMO in the development and delivery of key digital advertising campaigns to ensure maximum benefit is delivered, making sure digital opportunities are exploited for our appeal
• Help the charity understand and adapt to the changing digital nature of supporter audiences and their behaviours
• Work with the CMO on the use of established engagement platforms, e.g. social media, blogging, digital advertising, content marketing, online payments, email marketing etc.
• Work with the team on the fulfilment of rewards and thanking donors following conclusion of the campaign
• Keep abreast of crowdfunding trends to inform activity
• Accountabilities also include a responsibility on behalf of the job holder to undertake any other duties that are relevant to the job as requested by the Head of Development

• Knowledge of running a crowdfunder campaign
• Knowledge of computer-based software and CMS experience
• Knowledge of writing for digital platforms (optimising SEO), in particular websites and e-communications.
• Knowledge of creating content for digital purposes including graphic & audio / visual assets
• Knowledge of digital marketing, key trends and a basis of marketing knowledge

• Significant marketing experience across all channels
• Experience of promoting previous successful crowdfunder campaigns
• Good writing style and ability to adapt to different tones.
• Proficiency with key social media platforms (Facebook, Twitter and Instagram) & an understanding of social media campaigns
• Good communicator
• Collaborative and engaging - used to working in organisations where teamwork and an agile approach to problem-solving are the norms
• Able to manage time, effort and resources between short-term tactical opportunities versus medium/long-term strategic opportunities

• Ability to build strong working relationships across teams and within the wider organisation.
• Deadline-driven and adept at balancing competing priorities and managing complexity.
• Good eye for design and detail
• Be prepared to roll-up sleeves and get 'stuck in’ when necessary. Responding to queries from donors at weekends and evenings if needed.
• Experience of using data to provide insights, using analytics to assess success or suggested changes.
• Experience of planning processes and templates e.g. Asana, Trello, Slack

• Flexible and adaptable - adjusts quickly to changing priorities or circumstances, drawing on experience but also willing to try new approaches to deliver solutions appropriate to the organisation’s needs.
• Collaborative - works alongside others to develop solutions for the organisation.
• Solutions focused - is able to identify problems, provide appropriate solutions and make logical, timely decisions.
• Methodical and thorough - is well organised, paying attention to detail without losing sight of the wider picture.
• Confident but approachable - able to work independently with confidence and persistence, whilst demonstrating readiness to listen to others and contribute to a team approach.
• Decisive - capable of making timely, logical decisions.
• Credible - has the technical knowledge for their area to speak with authority, bringing their expertise for the benefit of the whole organisation. Is assertive in raising their view but listens to others’ perspectives.
• Committed - commits to the objectives and values of the organisation, including the need to support equality, diversity, and inclusion in the workplace.