Social Media Specialist

The Social Media Specialists is expected to ensure proper representation of multiple social media platforms, while maintaining relevancy and an active support system in the communities that we serve on behalf of the organization. The individual will work with the marketing team and content professionals to oversee the implementation of social media campaigns that align with upcoming product launches and other company initiatives. The individual will also connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys. Additionally, the individual will be responsible for writing post captions, taking photos and creating other content for social media platforms as scheduled.

Social Media Specialist skills and qualifications

• Experience as a social media specialist or similar position is preferred, but not required
• Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
• Ability to use social media for impressions and brand awareness
• Excellent knowledge of social media platforms including GMB, Instagram, Pinterest, LinkedIn, Twitter and Facebook
• Understanding of social media operations and functions
• Experience with audience research and engagement
• Familiarity with publishing and web design
• Self-starter personality with the ability to work independently