Social Media Communications Officer (UK Applicants Only)

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We have an essential communication strategy, know our target audiences and have some basic messaging as well as an established corporate identity. However, we lack a well organised and a practical communications person who can plan, implement and copywrite.

Your role as Social Media Communication Officer would involve responsibility for planning and implementing our communications programme utilising social media.

Key tasks include:

• Scheduling and placing ongoing social media

• Creating and supporting one-off campaigns supporting fund raising initiatives or advocacy
• Generating and issuing regular newsletters
• Ad hoc comms requirements
• We require a hands-on 'person, who can turn briefs into actual communications and campaigns, as well as respond to tactical requirements and have social media skills to target both adult and children target audiences. We are looking for someone who has time to help our organisation over the mid term and is enthusiastic about engaging with our objectives. The right person may need to step up to develop last minute solutions for communications at times.

  We are a small team with currently limited resources so this will involve liaising with the trustees, volunteers, designer and website administrators.

• A brochure on the charity and its objective is available... https://www.mastcellaction.org/

Skills Required

• Ideally some familiarity with Trello, Mailchimp and Hootsuite, as well as our key social media platforms; Facebook, Twitter and Instagram.
• Confident using Canva and be able to adhere to our identity guidelines when creating graphics.
• Copy will generally be provided but an ability to copy
• "Can Do" attitude; self starter; previous social media communications experience; understanding of different media (particularly social), ability to work in teams.
• Different communication styles for adult and children is preferable
• Nice to Have: some knowledge of charity sector (Mast Cell Activation Syndrome awareness a bonus), experience supporting fundraising, experience reaching specialist audiences e.g .medical profession

Putting in place a framework communicating to our various target audiences will be a huge step forward in achieving two basic objectives: building overall awareness and enhancing our effectiveness as a charity. The patient community and the fundraising volunteers will benefit from regular updates and information that helps them cope. A social media presence that is regular will enhance the engagement with the patient community providing them with support where it is required. A child friendly social media approach will allow the charity to reach its younger target audience for their mental wellbeing. The trustees’ mission will be greatly enhanced through better dissemination of information and provision of the appropriate tools.