Social Media Manager

Save to Favorites

Social Media Manager
The Social Media Manager should be up-to-date with the latest digital technologies and social media trends. The candidate should have excellent communication skills and be able to express the organization's views creatively.


Responsibilities

• Perform research on current benchmark trends and Changing Destinations audience preferences
• Design and implement a cohesive social media strategy to align with the organisation’s goals and interests
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with the Executive Director to ensure brand consistency and message alignment
• Communicate with followers, respond to queries in a timely manner and monitor stakeholder reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, blog layout and newsletters)
• Suggest and implement new features to develop brand awareness (promotions, competitions, etc.)
• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Proven work experience as a Social Media Manager
• Hands on experience in content management
• Excellent writing skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO and keyword research
• Knowledge of online marketing channels
• Familiarity with web design and creative design tools
• Excellent communication skills
• Analytical and multitasking skills
• BS degree in Marketing, Communications or relevant field