The Marketing and Outreach Chair serves as the primary lead for creating awareness of the disease through the promotion of Walk to End Alzheimer’s. This position will assemble a Subcommittee to build public awareness of Walk through local media outlets, social media and grassroots marketing efforts.
Excellent leadership, communication and interpersonal skills.
Knowledge of the local community and media outlets.
Familiarity with grassroots marketing tactics.
Meet with the Event Chair, Co-Chair and Staff Partner to develop a plan to promote Walk to End Alzheimer’s in the community to ensure participant goals are met.
Recruit and train the Marketing and Outreach Subcommittee, whose main responsibility is to help promote Walk through in-kind media, social media and grassroots marketing activities.
Manage the Marketing and Outreach Subcommittee meetings/check-ins to monitor progress and ensure everyone is on target to meet their goals.
Work with Staff Partner to develop a plan to engage local media outlets and implement strategies to secure donated media.
Assist with promoting the Walk through Social Media.
Identify :"Why I Walk" stories for media, distribute press releases, arrange interviews and media coverage on event day, and work with the Mission Chair to prepare spokespeople.
Coordinate the delivery of brochures, posters and fliers to distribution points in the community by organizing a Community Blitz Day.
Schedule tabling opportunities at local community events in order to promote Walk.
Work closely with other Subcommittees, including Sponsorship and Logistics, to ensure all benefit obligations are met.
Help identify opportunities to expand outreach into diverse communities.
Ensure all appropriate media outlets and Marketing and Outreach Subcommittee members are appropriately recognized.
Have a willingness to learn about and support the Alzheimer’s Association and its mission.
Make necessary time commitment.
Complete the Partnership Agreement with the Event Chair and Staff Partner.
Be an active participant on our online community, Walk Central.
Adhere to the Walk timeline and continually report progress to the Event Chair.
Exhibit enthusiasm and show appreciation to your subcommittee members when achieving event goals.