Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of need to scale up response. * Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews. * Work with chapter and regional leadership to write and pitch local stories to local media. * Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc. * Write and distribute media advisories and press releases. * Maintain list of subject matter experts to speak with media. * Maintain media log of queries, interviews and news stories. * Create and maintain media lists. Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management to develop a strategic approach
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Every single day, the American Red Cross helps people in emergencies. Whether itﾒs one displaced family, thousands of disaster victims, or providing care and comfort to an ill or injured service member or veteran or support to a military family member, our vital work is made possible by people like you. It is through the time and care of ordinary people that we can do extraordinary things.