Social Media Marketer

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Job Responsibilities

• Boost the organization’s online presence and increase brand awareness by analyzing the success of social media campaigns, identifying areas for improvement, and assisting with social media strategies
• Analyze social media post metrics across Twitter, LinkedIn, Instagram, YouTube, and Facebook
• Analyze the effectiveness of social media campaigns and identify areas of opportunity and improvement
• Identify accounts to follow and engage with that would be beneficial for partnership
• Observe follower engagement and build a report on their behaviors
• Research social media trends, tools, and hashtags for use in upcoming campaigns
• Keep up with current events and pop culture for a better understanding of user behavior
• Collaborate on social media strategies and content
• Promote our organization to the general public and key constituents through vivid and meaningful images
• Create online messaging (social media posts) that promotes our programs and increases followers
• Create campaigns that align with our strategic objectives
• Produce, edit, and customize content for all platforms, including our website, LinkedIn, Instagram, Twitter, Facebook, and newsletter
• Produce well-researched content for online publication
• Assist in brainstorming new content in alignment with our communication campaigns

Job Skills & Qualifications Required

• Leverage technology and social media
• Adhere to organizational branding and style guidelines
• Be accountable to communications team
• Demonstrate organizational skills and attention to detail
• Acumen with social media platforms
• Experience with Canva or other graphic design software

Preferred

• Bachelor’s degree in graphic design, digital photography, or related/applicable area
• One year or more of experience in graphic design, digital imagery, or nonprofit work