Communications - Media Relations Volunteer

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ORGANIZATION: American Red Cross - Minnesota Dakotas Region


Location: - Remote/Virtual Volunteer Opportunity within the Minnesota Dakotas Region. Volunteer must reside within Minnesota, North Dakota or South Dakota.

  • Purpose Red Cross Media Relations volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person and online through media channels, websites, social media feeds and other content platforms.
  • Responsibilities

    * Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of need to scale up response.
    * Serve as media spokesperson for local news outlets in person, over the phone or through Skype interviews.
    * Work with chapter and regional leadership to write and pitch local stories to local media.
    * Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc.
    * Write and distribute media advisories and press releases.
    * Maintain list of subject matter experts to speak with media.
    * Maintain media log of queries, interviews and news stories.
    * Create and maintain media lists.
    Protect the reputation of the Red Cross by identifying and assessing potential for harm to Red Cross brand, misinformation or information gaps. Work with communications management to develop a strategic approach

  • Time Commitment Flexible. Weekly/monthly time commitment depends on needs of the regional communications department.
  • Qualifications

    * Media relations education and/or experience

    * Background in Red Cross response (training provided), branding & messaging

    * Submission of a portfolio of news releases, video clips of on-camera work or equivalent work samples

  • Relationships

    Communications, marketing and development staff, Red Cross volunteers, and community partners.

  • Length of Appointment

    12 months with a renewable opportunity

  • Development Opportunities

    * Obtain Red Cross training and networking opportunities

    * Hands-on experience with a professional non-profit organization and staff

    * Opportunity to see work viewed by the public, promotional campaigns, and disaster communications

  • Training Requirements

    * Orientation to the American Red Cross

    * Public Affairs Essentials (Online)

    * Introduction to Red Cross Communications

    * Fundamentals of Disaster Public Affairs, National Response (Webinar) (Recommended)

    * Social Media Basics (Recommended)

To Apply for this position please go to:

If you have questions, please contact Volunteer Services at or call 612-871-7676 ext 5. Or Angie Roske at

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About American Red Cross - Minnesota Dakotas Region


1201 West River Parkway, Minneapolis, MN 55454, US

Mission Statement

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.


Every single day, the American Red Cross helps people in emergencies. Whether it's providing care and comfort to one displaced family, thousands of disaster victims, an ill or injured service member or veteran, or support to a military family, our vital work is made possible by people like you. It is through the time and care of ordinary people that we can do extraordinary things.


Advocacy & Human Rights
Disaster Relief
Advocacy & Human Rights, Community, Disaster Relief


We'll work with your schedule.


This is a Virtual Opportunity with no fixed address.


  • Marketing & Communications (Mar/Com)
  • Public Relations
  • Brand Development & Messaging
  • Disaster Response
  • Journalism
  • Community Outreach




  • Background Check
  • Must be at least 18
  • Time Commitment: Flexible. ¬†Weekly/monthly time commitment depends on needs of the regional communications department.

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