Calling All Bilingual Media Relations Volunteers Needed (Spanish) Latino Community

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The American Red Cross Media Relations are bilingual volunteers are part of a professional volunteer team that develops and delivers the Red Cross story behind-the-scenes, on-camera, in-person, and online through media channels, websites, social media feeds, and other content platforms. They protect the reputation of the Red Cross by identifying and assessing the potential for harm to the Red Cross brand, misinformation, or information gaps. Work with communications management to develop a strategic approach.

Responsibilities:

• Speaking with the Latino community and promoting volunteering with the American Red Cross
• Be on call during shifts to vet and assess media inquires, share information on smaller incidents, and notify leadership of the need to scale up the response.
• Serve as a media spokesperson for local news outlets in person, over the phone, or through Skype interviews.
• Work with chapter and regional leadership to write and pitch local stories to local media.
• Showcase Red Cross services and programs through earned media outreach at events, training, interviews, etc.
• Write and distribute media advisories and press releases.
• Maintain a list of subject matter experts to speak with the media.
• Maintain media log of queries, interviews, and news stories.
• Create and maintain media lists.

Requirements:
* Fluency in Spanish and English*Media relations education and/or experience * Background in Red Cross response (training provided), branding & messaging * Submission of a portfolio of news releases, video clips of on-camera work, or equivalent work samples

"WE ARE LOOKING FOR LOCAL SPANISH SPEAKERHEROES TO POSITIVELY IMPACT YOUR COMMUNITY"

Sign-up to volunteer today! Please email questions to Juana Zapata, the Sr. Volunteer Recruiter Specialist, at Juana.Zapata@redcross.org or (951) 205-6689.