Social Media Strategist

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Cures of Colors is launching as a newly formed non-profit organization. This organization came together as parents had to quickly adapt and became full-time parents, teachers, leaders, and employees when the pandemic hit. The overarching theme revolved around the difficult conversations with children, including the topics of COVID-19, and then the Black Lives Matter Movement, and eventually culture, bullying and mental health, diversity, poverty, failure, and many others.

We are committed to creating coloring books with real-life age-appropriate narratives, to allow children the freedom to color their own stories while being inspired, empowered, and connected.

Cures of Colors Nonprofit Organization is currently seeking an individual with passion and commitment to educating children toward a bigger, better, and bolder future.

You will report to the Founder of Cures of Colors and be provided tasks in hopes of excelling your growth as well as the organization's. The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Some of the responsibilities are as follows (but not limited to):

• Planning, implementing, managing and monitoring the company’s Social Media strategy to increase brand awareness, improve marketing efforts and increase sales

• Increase exposure through social media platforms

• Oversee day-to-day management of campaigns and ensure brand consistency

• Ensure brand consistency in copy through tone, voice and terminology

• Create actionable plans to grow and maintain followers

• Work closely with our Marketing Committee

• Manage and oversee all social media content

• Measure success of every social media campaign

• Stay up to date with latest social media best practices and technologies

• Work with writers and designers to ensure content is informative, appealing and on brand

• Monitor SEO and user engagement and suggest content optimization

• Interact with followers, fans, answer questions from all platforms

• Ensure all platforms are uniform and appeal to our target audience

• Communicate with industry professionals and influencers via social media to maintain strong relationships

• Assist in training team members as we scale

• Batch/plan monthly editorial calendars and utilize marketing strategies in creative ways

Requirements:

• Prior experience as Social Media Specialist, Strategist, or similar role

• Proficient knowledge of Facebook, Instagram, Linkedin, Google, Twitter, etc.

• Understand SEP and web traffic metrics

• Understand Google Analytics

• Understanding of social media KPIs

• Strong understanding of marketing strategy - utilize these concepts throughout various forms of outreach

• Excellent leadership skills

• Works well in teams

• Excellent at multitasking and time-management

• Great interpersonal, presentation and communication skills