Marketing Team Lead

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We are a small 501(c)3 charity looking for an experienced Marketing Manager to help us develop and manage marketing programs in a variety of channels, support operational objectives, enable sponsor acquisition, foster community growth, provide sponsorship support, and advance brand building efforts.

Responsibilities and Duties:

• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Develop strategic marketing plans to meet various business, event, and operational objectives
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
• Establish operational processes for the marketing team based on industry best practices and standards

Qualifications:

• We’re looking for someone with 3+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:
• Marketo
• Hubspot
• Salesforce
• Experience building complex marketing programs and reporting on the results
• Exposure to digital and direct response marketing
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Competence as a creative writer with an eye for great emails and landing pages