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Google Ads training for staff of non-profit benefitting NYC kids

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Change for Kids

Change for Kids is a NYC non-profit dedicated to creating opportunities for kids so they can overcome inequity. We believe all kids deserve a fair chance--no matter their zip code or the color of their skin. Even though we have been around since 1994, CFK is still a lean organization, with a small Communications Department.

We have been awarded a Google Ads NonProfit Grant, and have set up some basic Ads, but are looking for a skilled volunteer willing to virtually train 1-2 staff members on the basics of Google Ads. We are computer literate, and have set up several ads already, but need support with the strategy component--how much $ should we bid on each ad? What kind of A/B testing should we do? Which is better, clicks or conversions? These kind of questions have come up, and we'd love someone skilled and experienced in Google Ads to Zoom with us and give us a crash course.

This volunteer engagement will be scheduled at the best time for the volunteer and would be held via Zoom. This could be a one-off meeting, or we can meet more often if the volunteer is willing.

Thank you in advance for considering supporting our organization in our mission to make NYC a place where all children can dream big and bold.

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About Change for Kids


110 E 23rd St, Fifth Floor, 5th Floor, New York, NY 10010, US

Mission Statement

Change for Kids (CFK) provides critical supports, experiences, and access so kids in New York City public schools can reimagine their possibilities and overcome inequity. We believe opportunities create options. We believe that one can’t dream what one has not seen. We believe creating opportunities for young people allows them to see themselves with different options, through different lenses. And this affords them the tools to reimagine their own possibilities and the tools with which to overcome inequity.


The Change for Kids community works together to allow young people to see themselves in the future with unlimited options. CFK School Managers, in partnership with principals, teachers, and CFK leadership, identify the needs of each CFK partner school.

Change for Kids partners with 13 schools across the five boroughs reaching almost 5,000 students. We provide and manage a mix of resources, including leadership support for principals, teachers, parents, and other school leaders; academic enrichment and engagement programs; volunteers; corporate sponsors; school community support; custom CFK programming designed to fill the gaps identified by our partner schools; and meaningful volunteer opportunities for individuals, public and private organizations, and college/university students.

Children & Youth
Computers & Technology


We'll work with your schedule.


This is a Virtual Opportunity, with no fixed address.


  • Marketing Strategy & Planning
  • Brand Development & Messaging
  • IT Strategy
  • Marketing Analytics
  • Google Apps
  • IT Consulting


  • People 55+


  • Experience with Google Ads

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