Social Media Manager

Save to Favorites

Are you a passionate, accomplished and creative social media expert who wants to make a difference in the world? Bring your enthusiasm and talent to ROCKBlue (rockblue.org), an international non-profit with a global team of change makers working to bring sustainable clean water and sanitation to urban areas in developing countries - now in sub-Saharan Africa and later in Asia and Latin America. As our social media manager, you will help us to develop and optimize engaging content and grow our social following as we tackle the global water crisis by expanding our impact this year from reaching over 5 million people in 5 countries to more than 30 million in 7 countries.

How you’ll help

Assist with the development of a social media calendar to create brand awareness, boost engagement and drive website traffic across channels.

• Managing posting, sharing, response and engagement on all social media accounts (Facebook, Twitter, Instagram, LinkedIn and YouTube) to create a positive brand experience.
• Monitoring social media daily for insight, action, questions, comments, brand mentions, news, trending topics, and thought leadership opportunities.
• Support the digital marketing team in the development and deployment of content supporting fundraising, seasonal, event-specific and international-focused campaigns.
• Identify and develop relationships with water, sanitation and international development authorities, influencers and user-groups to support brand advocacy, content creation and community engagement.
• Collaborate with the CMO and writers to transform our followers’ likes, shares, and comments into insights that can make a difference in people’s lives.

Minimum qualifications:

2+ years of social media marketing experience (preferably in a nonprofit or media organization).

• Strong social media writing skills, with the ability to write social copy using a brand voice in a platform-specific style.

• A grasp of (or interest in learning more about) the fields of education, e-learning, and international development.

• A deep passion for an understanding of the social media universe with enthusiasm for learning and staying ahead of the curve on social media strategy and technological innovations.
• Solid working knowledge of Hootsuite, Facebook Insights, Twitter Analytics, Instagram Insights, and LinkedIn Page Analytics.
• Experience using Microsoft O365 and G Suite (Hootsuite a plus).
• Strong sense of good judgement, decorum and brand appropriateness.
• Knowledge of or interest in learning more about water and sanitation, humanitarian assistance and/or international development issues.
• Experience working remotely as part of a small team.
• Experience working in a start-up non-profit, company or entrepreneurial environment.
• Self-directed and disciplined with the ability to work independently in an ever-changing environment.
• Can work a minimum of 6 hours a week for at least 6 months.