Volunteer Digital Advertising and Marketing Analytics Associate (Remote)

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• STW­(tm) will provide a "letter of recommendation" to interns, students & professionals who are able to showcase outstanding performance for school/university credit and for professional references.

About Us:

Save the Water(tm) is a U.S.-based nonprofit organization whose mission is to conduct water research to identify and remove harmful contaminants in water, and to raise public awareness about water contamination and its health impacts. STW ­(tm) also offers educational programs to excite young minds about water science.

Our volunteers are diverse professionals from all over the world bringing their knowledge and experience to STW ­(tm) because we care deeply about our communities and water resources. We learn and collaborate in an open and empowering work environment to find long-term solutions to the water contamination problem. Our vision is "Contamination free, healthy water for all"

To learn more about Save the Water(tm), please visit www.savethewater.org

The Role:

STW(tm) is seeking a multi-faceted digital marketing associate to lead the Marketing team’s Google Ads campaigns and analytics reporting. This position reports to the Associate Director of Marketing. You will be responsible for developing, implementing and managing all STW(tm) Google Ads & SEM campaigns. You will play a major role in enhancing brand awareness, as well as driving website traffic and acquiring new leads for donors, volunteers, and water testing facilities. In addition, your analytical chops will help the Marketing team evaluate all digital campaigns to optimize our efforts.

• Create & manage Google Ads campaigns & budget, and produce monthly reports
• Tracking, reporting, and analyzing website analytics
• Identify powerful keywords to drive the most valuable traffic
• Make recommendations for new campaigns and ways to scale existing campaigns
• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Performing ongoing paid keyword discovery, expansion, and optimization
• Collaborate with research associates to review & analyze competitor advertising
• Act as the marketing team’s SEO/SEM expert - this will include aiding in content development to optimize STW(tm) materials in search engine results, and offering assistance to other teams as needed
• Attend & contribute to weekly Marketing team meetings and other meetings as needed
• Complete timesheet on a weekly basis

Apply now if you have:

• Bachelor’s degree in Business, Marketing or related field preferred (or equivalent of at least 2 years full time work experience)
• Experience working with nonprofits (Google Ad Grants in particular) a plus
• Minimum 2 years’ experience with Google Ads
• Google AdWords Search Certification or Google AdWords Analytics Certification a plus
• Proven knowledge and expertise in digital marketing (SEO, SEM and PPC) tactics and best practices
• Excellent data visualization and storytelling skills, experience using Google Analytics and Excel
• Attention to detail and strong project management skills
• Ability to think creatively and strategically to identify and resolve problems
• Requires self-direction and must demonstrate excellent communication skills

• Ability to work cooperatively with staff inside and outside of the department
• A positive, can-do attitude and interest in environmental/public safety work

How to apply:

Submit your resume and a brief cover letter stating your interest in working with STW(tm) with the subject line "Application for Digital Advertising & Marketing Analytics Associate" to newvolunteers@savethewater.org . We would love to hear from you!

(c) 2021