Volunteer Social Media Coordinator

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The Volunteer Social Community Coordinator is the voice of CleanUp News. This person will be the energy source for the cleanup community and will interact and develop relationships with our audience across social and digital channels. We are looking for someone who has a passion for writing, content creation, and social media. If you are quick-witted, fluent in youth culture, and have a keen eye for detail and process, we’re looking for you.

The Community Coordinator will be a key player in making CleanUp News one of the most effective and innovative public service news projects in the country. He/She must be a self-starter with a high level of organization and self-accountability.

Us:

CleanUp News is a major, new initiative of National CleanUp Day / Clean Trails. We are a 501 (c) 3 nonprofit organization and community of people dedicated to keeping the outdoors clean. Study after study shows the highest indicator that someone will pick up litter is if they witness someone else picking up litter. That’s because peer group norms are more powerful than incentives, and when worked in concert with each other, they can provide impressive behavioral change impacts.

Core to our beliefs is the notion that people want to do the right things; all they need is a little encouragement or incentive. We believe that people are naturally responsible; if we encourage them to care for their favorite places, to pick up after themselves and others, then our communities will become self-sufficient, clean, and more enjoyable.

What would happen if everyone picked up one piece of litter for National CleanUp Day?

You:

You understand how to write and communicate in a brand voice, and can walk the fine line of being relevant with young people without trying too hard. You have ideas and know how to execute them. You cross each t and dot each i - even when there isn't any time for it. You're relentless and undeniably passionate about the volunteer work you do. No matter the circumstances, you get sh$t done.

THE DAY-TO-DAY STUFF:

• Actively Respond - Handle day-to-day community management. You proactively engage with, comment, like, and repost from other like-minded young people and brands
• Invite Them In - Have a two-way dialogue with our community members. Develop strong relationships, trust and loyalty by responding to comments, DMs, texts, emails - in the CleanUp News voice
• Show Support - Praise them for their achievements and be a friend when they need one
• Respond to Culture - Contribute and participate in cultural conversations and moments young people care about.
• Organize monthly and evergreen content calendars across channels
• Post content across channels
• Be the liaison between other departments and the social channels to define content priorities each month
• Define the do’s a don’ts of community management, engagement and response to keep us agile and active in our communities
• Ensure account information is kept up-to-date

QUALIFICATIONS:

The ideal candidate should have 2+ years experience in copywriting, social strategy, and / or community management. Bonus points if you are a content creator or aspiring meme-lord on the side. Candidate must be creative, proactive, have excellent communication and well versed across social platforms - the tried and true ones (IG, Twitter, YouTube, LinkedIn), the ones that are hot now (TikTok), and the ones that are up and coming (you tell us!). The candidate must be an aspiring, high-energy professional and able to independently manage multiple tasks simultaneously.